Online Advertising

Delayed payment suggested against online advertising fraud
Read full interview by Martha Lagace from HBS Working Knowledge and download the working paper Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud as a pdf here. ...

Search Engine Optimization (SEO) or Paid Advertising: Which is ...
A short while ago I began experimenting with Google Adwords to see what I could learn about the process. It was more involved than I expected, and if you’re interested in online advertising you should definitely read those articles as ...

Reduce risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? (more…)

Businesses Fail to Target Older Internet Users
Internet advertising network, Burst Media, revealed that the majority of US Internet users aged 35 and over felt online ads were aimed at younger users. As their age increased, so too did their view that online ads were not targeted at ...

Asia Pacific Internet Population & NZ Online Ad Spend in 2007
Let’s take a look at the New Zealand online market… Online advertising spending in 2007 hit $135.16 million, or 5.8% of the total advertising market, according to IAB. However, online advertising share is over 10% in the US and over 15% ...

Why Joost Took So Long To Release A Web Version
Why did Joost take such a long time to announce a browser based product for viewing online video? Because the company's story was tied to an innovative P2P technology that required the product to be a desktop application. ...

When Online Advertising Backfires - Example John McCain
Top 10 Worst US Presidents - The List Universe. If I were running for President I am pretty sure I don’t want my ad right under this heading. Either that or The List Universe is on to something.

Top 50 Online Advertisers- Some Companies Absent
It's good to see that education and finance are holding down the top 10. What are the most noticeable absences? In my order (yours may differ): Vonage, Lowermybills, and Ebay. Here's the list from last year, Jan 2007.

Senior Online Marketing Manager / Confidential / Cupertino, CA
Lead the execution of key online acquisition programs including search (natural & paid) email, contextual and other online advertising initiatives For each campaign, determine the appropriate target account and evaluate, select & manage ...

Discounted Yahoo! gets a Citi upgrade
Mahaney doesn't see Microsoft walking away from the deal, noting that the company has yet to demonstrate traction in online advertising, despite making it a key strategic priority, and that rival Google Inc. [GOOG] just strengthened ...