Advertising Standards

New Chairman for Advertising Standards Authority (Scoop.co.nz)
The new Chairman of the Advertising Standards Authority is Lincoln Gould, Chief Executive of the Newspaper Publishers’ Association (NPA). Mr Gould has been a member of the Authority since 2001, and was appointed Deputy Chairman in 2007.

Intellitactics Joins the PCI Security Standards Council
Brings industry-leading PCI compliance capabilities to support cardholder data protection, data security standards to protect cardholders and merchants from damaging breaches (PRWeb Mar 25, 2008) ...

Crawling out of the woodwork
Time to get your letter-writing fingers flexed, my pretties, and if you happen to get one of these charming pamphlets in the mail, remember to mention it to the Advertising Standards Bureau at administration@adstandards. ...

Green adverts MISLEADING by ASA.
Cheaperholidays.co.uk special report: Green campaign groups opposed to UK airport expansion have been misleading the public, advertising regulators have ruled. The Advertising Standards Authority (ASA) has upheld complaints that ...

Internet Marketing - ASA forces broadband ad backtrack
The Advertising Standards Authority has received around 150 complaints - many of them from rival internet service providers such as BT and Tiscali - about the way it has aggressively positioned the product as “free”. ...

What You Need to Know About Hair Tonics
... alternative medicine), but given the price of some tonics it is a good idea to question what ‘proof’ means in their advertising: it may mean little more than that the advertising standards people haven’t caught up with this one yet! ...

Advertising
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Should Google be the standard bearer on the web?
Newspapers have been told that they should act more like Google in their advertising models for their online websites. In a report by Ernst and Young it was argued that newspapers are missing out on huge profit margins due to their ...

Proterra Advertising recognized with two awards of Distinction ...
The Communicator Award is given to companies whose submitted work exceeds industry standards, and it is this distinction that Heather Norton, Director of Client Services, knows further sets Proterra Advertising apart from other agencies ...

Another Free Ebook
Advertising is salesmanship. Its principlesare the principles of salesmanship. Successes and failures in both lines aredue to like causes. Thus every advertising question should be answered bythe salesman’s standards. ...