Advertising Age

Wendy's Putting Digital Ads in Bars
CHICAGO (AdAge.com) -- Out drinking and got the munchies? Wendy's is just the ticket. The fast-feeder and its media agency, MediaVest, are launching a digital ad campaign across 5100 bars and restaurants located within one mile of a ...

Detente in Granger-Saatchi Standoff
NEW YORK (AdAge.com) -- Saatchi & Saatchi Worldwide CEO Kevin Roberts' icy stance toward Tony Granger, outgoing chief creative officer of the ad network's New York office, appears to be thawing.

Ad Spending Barely Budged in 2007
NEW YORK (AdAge.com) -- US ad spending growth ground to a halt in 2007, climbing a negligible 0.2% to reach $149 billion last year after a 4.1% gain in 2006, according to data released Tuesday by TNS Media Intelligence. ...

NBC Set to Unveil '08-'09 Schedule Next Week
NEW YORK (AdAge.com) -- NBC will unveil its 2008-2009 programming schedule next week, breaking a tradition of broadcast networks waiting until mid-May to communicate such information.

P&G to Acquire Fekkai Brand
AMELIA ISLAND, Fla. (AdAge.com) -- Procter & Gamble Co. has agreed to buy prestige hair-care brand Frederic Fekkai for an undisclosed sum, bolstering the company's offerings in high-end hair care and potentially opening a new front in ...

XM, Sirius Merger Gets Approval
NEW YORK (AdAge.com) -- After more than a year of being stuck in congressional limbo, the long-proposed XM-Sirius Satellite Radio merger took a major step toward approval yesterday when the US Department of Justice gave its approval of ...

Hal Riney Dead at Age 75
SAN FRANCISCO (AdAge.com) -- Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75.

Hitting Up Cocaine Fans Where Their Ears Hurt
The Cocaine energy drink was born for innuendos like this ...

Smashing Pumpkins Don't Want 'Pepsi Stuff'
The AP is reporting today that the Smashing Pumpkins have filed a suit against Virgin Records, alleging the label allowed the band's name and music to be used in the most recent Pepsi Stuff promotion without their permission.

Ad Spending Barely Budged in 2007 - Advertising Age - News
Ad Spending Barely Budged in 2007 - Advertising Age - News. US ad spending growth ground to a halt in 2007, climbing a negligible 0.2% to reach $149 billion last year after a 4.1% gain in 2006, according to data released today by TNS ...