Marketing Department

Managing change in the newsroom - and in the marketing department
Here's an excerpt, check out the full post for the bit about the marketing department (the main point being that newspapers were concerned their commercial arms hadn't figured out how to promote the new journalism ): ...

Sales Team + Marketing Team + Tech Team = Real SEM
Marketing is now in your job description whether you like it or not. It’s your job to create lead generating web sites, content management systems, and automated follow up systems for the marketing department. Don’t like it? ...

Marketing Departments Become Two-Way
In turn, the marketing department will also have to incorporate feedback. Consider the above chart, which demonstrates the usual business activity of executives determining strategy, followed by an outbound marketing push. ...

Tom Doctoroff: Chinese Godzillas? The Phantom Threat of PRC Brands
A legitimate marketing department's ultimate mandate is balancing a sales-now battle cry versus a quieter plea for lingering equity. Until the marketing function emerges as an empowered and strategic center of gravity (equipped with a ...

Sales and Marketing that Work
Every person in our business has some responsibility for sales and marketing results, and their pay should be tied to those results. It doesn’t matter whether or not the employee is in the accounting department or the marketing ...

Managing change in the newsroom - and in the marketing department
To my mind, News is conversation, for the most part written by Steve Smith, the editor of Spokesman Review, is one of the most interesting newspaper blogs around because it gives you a marvellous insight into how a regional newspaper is ...

The Restaurant Marketing Department - Frequent Diner Program
With this information you could create marketing materials targeted at your customers and bring them back more often. Imagine having the ability to establish reward programs to build meal periods that have been traditionally slow. ...

Stop Pouring Money Down the Power Point Drain
A director of marketing (DM) for a growing firm is tasked with telling the director of sales (DS) how the marketing department is going to generate leads. This is a straightforward topic for discussion. I see three key points: 1) how ...

Has The Medical Affairs Department Left Marketing?
A recent survey indicates that pharma’s medical affairs departments aren’t reporting to marketing as much as in the past, most likely due to compliance concerns. Back in 2002, 43 percent of the department were under the marketing roof, ...

Successful Marketing Strategies For Nonprofit Organizations (Wiley ...
Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, ...