Marketing Communications

Integrated Marketing Communications
Communications Planning & Evaluation.

Job Opening: Senior Marketing Communications Manager
The Principal Financial Group has an opening for a Senior Marketing Communications Manager in Des Moines, Iowa.

Niche Communities
I recently came across an online community that reminded me of Tokoni (where people connect through experiences) - the social network that we talked about in Clarke’s class. This social network - PatientsLikeMe - is based on a similar ...

Podcasting, really?
I don’t know if I agree that podcasting is the next frontier in targeted marketing. I think it is just another tool in an expanding arsenal of online possibilities. Thoughts out there?

Merging Creative Thinking and Business Fundamentals
As a marketing-oriented graphic designer, I just have to repost this article so other people (specially non-designers) may realize the value of our work. “How can design thinking improve the Philippine business landscape? ...

Continental Names Kathryn Blackwell as Vice President of ...
In her new position with Continental, Blackwell is responsible for public relations, employee communications, marketing communications and market research for Continental's three automotive divisions in North America and for corporate ...

Marketing Director / Confidential / Spartanburg, SC
This position is responsible for planning, development and implementation of all the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal. The position oversees the ...

Brand Work is No Job for Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. ...

Marketing Communications
This dedication has resulted to a promotion to a position in the marketing communications department. My new responsibility would be coordinating with the Recruitment Advertising that we are currently working with. ...

Marketing Communications "guidelines"
Less is moreNo concepts pleaseDo it already!MeditateRead this blogHang out with a usability guru Read don't make me think by Steve KrugDon't sell.........Reach out, don't adviseDon't create emotional guilt, make them happy.