American Advertising

Senior Copy Writer
Title: Senior Copy Writer Description: Tired of corporate types, empty promises, accountability without empowerment, politically correct environments, feeling your energy fade as the door to work swings open? ...

Total Traffic Producer/Anchor
Title: Total Traffic Producer/Anchor Description:. Producer/Anchor (full time) - The Total traffic Network in Houston is accepting applications for a full time producer/anchor. Duties include, but are not limited to: information ...

MARKETING COORDINATOR
Title: MARKETING COORDINATOR Description: The JCC of Houston is interviewing for a Marketing Coordinator to join the Marketing & Communications Department. The Marketing Coordinator will work directly with internal departments and ...

740 KTRH REPORTER
Title: 740 KTRH REPORTER Description: Newsradio 740 KTRH in Houston has an opening for a full time morning drive reporter. You will be the featured live reporter in the KTRH Morning News Show. We're looking for someone who loves to go ...

History
In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today’s standards, the advertisement featured a couple with the message “The skin you love to touch”. ...

Hispanic youth indifferent to advertising pitches
It’sa statistic that’s bound to make marketers gulp: nearly 80% of 14- to 34-year-old Hispanics cannot identify a brand that targets young Latinos. The finding was released at a recent conference, Me2: Understanding the Young Latino in ...

Bad information design: recipe for disaster
Granted, it's an American show with an America audience trying to draw American viewers for American advertising dollars, but it could be unambiguously written as 1/2 pound. When you're talking about baking with butter and sugar, ...

False Advertising And My Journey To South Beach
That's not the case in Miami, and the only reason I would stop short of calling it the first fully bilingual city on the American mainland is that the balance may have already been tipped in favor of it being the first predominantly ...

Three Questions for ... Wally Snyder
This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, ...

Mainstream Publishers Forming Blog Advertising Networks - But ...
I've achieved average clicktru of 1.5% (and as high as 5%) on blog advertising campaigns for clients including Cendant, American Greetings, and others. I'm available on a paid consultant basis to consult to any major corporation or ...