Advertising Standards

Does advertising influence binge-drinking?
... reaction to an ad and are therefore easily influenced by it as these advertisements “talk their language or portray images or events that are relevant to their lives and interests” (Advertising Standards Authority, Dec 2005). ...

Nickent Golf Responds To TaylorMade Lawsuit
Our advertising simply portrays what took place at the 3rd and 4th events of the 2008 Nationwide Tour season. Nickent operated within accepted advertising standards. The golf industry is historically rich with challenges from ...

Misconceptions About Joint Replacement Surgery In India
With nobody to bell the cat, except for some agencies like the advertising standards council of India, the unwary patient is at great risk of being misled. So how do they protect themselves? What are the safeguards from false ...

SpicyIP Tidbits: Chrysler-Mahindra in Jeep-fight
An agency report on Sify says that The Advertising Standards Authority of South Africa (Asasa) is looking at the matter even as Mahindra and Mahindra says it used jeep with a lower case to denote the generic name for the kind of ...

Advertising Code of Ethics
government for the achievement of the public good. Section 11. The advertising industry should continue to improve the levels and standards of advertising. ARTICLE IV ADVERTISING CODE OF ETHICS Section 1. PRESENTATION ...

Can you tell a "jeep" from a "Jeep"?
The Advertising Standards Authority of South Africa (ASA) is looking at the matter. Mahindra and Mahindra says it used jeep in lower case letters to denote the generic name for the kind of multi-purpose vehicles it makes.

Mahindras, Chrysler lock horns over ‘jeep’
The Advertising Standards Authority of South Africa (Asasa) is looking at the matter even as Mahindra and Mahindra says it used “jeep” with a lower case to denote the generic name for the kind of multi-purpose vehicles it makes. More ...

Proterra Advertising recognized with two awards of Distinction ...
The Communicator Award is given to companies whose submitted work exceeds industry standards, and it is this distinction that Heather Norton, Director of Client Services, knows further sets Proterra Advertising apart from other agencies ...

No Metrics - No Buys: the War of Metrics Has Begun
... targeted impressions, click-throughs and sales conversion data (for e-commerce), it has been enjoying double-digit growth in ad revenue and, along the way, has raised the standards for advertising accountability for other media. ...

Business Legalities: Trading Laws
safety standards - Products/goods you manufacture/sell should meet safety standards. advertising - Misrepresentation or false advertising is punishable by law. Everything you make/sell should be as you claim them to be. ...