Advertising News

Hearst-Argyle Study: Local News Advertising Drives Purchases
Despite bad hair and make-up faux pas, local news personalities are trusted by television viewers, according to a new study to be unveiled by Hearst-Argyle Television. Ads that run during local news...

NY Law Could Limit Targeted Online Advertising
After reading about how Internet companies like Google, Microsoft and Yahoo collect information about people online and use it for targeted advertising, one New York assemblyman said there ought to be a law. So he drafted a bill, ...

Social Networking & Advertising - The Best Is Yet To Come
You’ve no doubt heard the complaints that advertising on the social networking websites doesn’t get the return expected by online marketers. High pageviews, low click-thru rates. However, there’s another way of looking at this: social ...

JumpTap Wins Best Advertising and Marketing Search Engine Award ...
JumpTap, the leading mobile search and advertising provider, today announced it has won the Gold Award for Best Advertising and Marketing Search Engine at Visiongain’s inaugural Mobile Advertising & Marketing Awards (MAMA). ...

JumpTap Wins Best Advertising and Marketing Search Engine Award ...
20/03/2008 13:05:00 Business Wire US86267E1064 JumpTap, the leading mobile search and advertising provider, today announced it has won the Gold Award for Best Advertising and Marketing Search Engine at Visiongain s inaugural Mobile ...

Research Brief: Brand Advertising on Game Sites Performs Best With ...
And this is not a small audience, says the report. 8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst from Millward Brown. SOURCE. Tags: Advertising, Afilliate-Programs, Marketing, ...

Brand Advertising on Game Sites Performs Best With Women Over 45
8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst from Millward Brown. SOURCE. Tags: Internet-Marketing, Internet-Advertising, Advertising, Afilliate-Programs.

Ricoh Continues Fifth Season of Advertising With Major League ...
Ricoh Continues Fifth Season of Advertising With Major League Baseball PR Newswire (press release), NY - 18 minutes ago WEST CALDWELL, NJ, March 24 /PRNewswire/ — Ricoh Americas Corporation, the leading provider of digital office ...

Ricoh Continues Fifth Season of Advertising With Major League ...
... consecutive year it will maintain a strong advertising presence in the pre-, post- and in game broadcasts of Major League Baseball throughout the entire 2008 season. Original post by Yahoo! News Search Results for baseball products.

WeatherBug Promotes Mike Lombardi to Vice President of Advertising ...
GERMANTOWN, Md. and NEW YORK, March 20 /PRNewswire/ — WeatherBug(R), the leading provider of live, local weather information, announced today that Mike Lombardi has been promoted to lead WeatherBug’s advertising sales organization as ...