Advertising Age

This Brand Makes You More Creative
YORK, Pa. (AdAge.com) -- What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest.

Are CMOs to Blame When Their Budgets Get Cut?
His remarks were part of an Ad Age CMO Roundtable exploring, among other things, whether marketing should be viewed as a cost or a dynamic daily necessity that drives long-term business growth. Also taking part in the session were ...

Newspaper Ombudsmen Obsolete says Advertising Age
The newspaper ombudsman is more or less obsolete , says Advertising Age. Five reasons are listed: 1. Readers are doing it for themselves, through blogs and increased correspondence. 2. Media watchdog sites are larger and quicker. 3. ...

Converse Tries on a Comfortable Pair of Magazine Pages
In Converse's new print ad, featured in this month's Spin magazine, the brand takes a backseat and subsidizes a promotion for a young indie band.

Chrysler Ready to 'Listen' on New Site
DETROIT (AdAge.com) -- Chrysler will begin recruiting US residents in the next few weeks to participate in closed, online dialogues to gather insights for the automaker's marketing, product development, vehicle features and engineering.

Starcom Snags BofA Account
NEW YORK (AdAge.com) -- Publicis Groupe's Starcom has won Bank of America's estimated $234 million media-buying and -planning account, the marketer confirmed. Starcom will handle both traditional and online media strategy for the ...

Mitsubishi Puts $155 Million Account Into Review
DETROIT (AdAge.com) -- Mitsubishi Motors North America is readying a review of its US general market creative agency, a spokesperson for the automaker confirmed. BBDO West, Los Angeles, which won the account three years ago, ...

Sorry, Ashley: Your 15 Minutes Are Almost Up
NEW YORK (AdAge.com) -- Eliot Spitzer liked what he saw of Ashley Alexandra Dupré, the call girl at the center of his disgrace, but will America make her a media star? Probably not. Despite her willingness to sell sex, ...

Tap Project Opens a Wellspring of Creativity
NEW YORK (AdAge.com) -- What began as a grassroots effort in the Big Apple is shaping up into one of the biggest cause-marketing efforts yet. Last week, the Tap Project -- David Droga's brainchild to bring clean drinking water to ...

Can Cable Keep Cashing in on Record Ratings?
NEW YORK (AdAge.com) -- CNN and MSNBC are wrapping up record first quarters this week, and it's largely thanks to two people: Hillary Clinton and Barack Obama.