Advertising Industry

Machines Threaten Advertising Grunt Workers
While the world’s infatuation with master-chess-playing computers has leveled off, a similar man-versus-machine debate is likely to become more prominent in our advertising industry. Creativity is just as important as ever, ...

THE REBOOT DIDN’T TAKE
This makes perfect sense given that Hispanic digital advertising continues to establish its importance in the industry… Hell, even the title of this year’s conference (:CTRL/ALT/DEL_reboot for the future) makes a reference to the use of ...

Getting Hooked In The Advertising Industry: Learn From Yanik Silver
The world of advertising seems to be a magnet. It attracts those who dream to be in the advertising industry filled with high compensation, a fun and lax environment, and being acquainted with known personalities. ...

The Advertising Industry’s Biggest Little Secret!
Marketers in the playing playing are continually intelligent for selection bounds structure to accomplish status markets and entertainer more and more customers to process sales. They countenance for unequalled structure to mart ...

The Industry of Missed Opportunities
Advertising industry leader Steve Hatch takes publishing companies to task in his article Communication Breakdown, which appears in the Spring edition of The Deal (found via and via) for the total mismatch between publishers’ online ...

Do Not Track Legislation Could Change the Ad Landscape
This was a bomb that landed on the consumer telemarketing industry. A similar bomb called Do Not Track may be about to land on the online advertising industry. This article in the New York Times describes an initiative in New York which ...

Internet Advertising: can it survie?
If the online advertising industry (which includes all site that make money from advertising to provide a free service) is bigger than the rest of the online company the market is going to collapse, similar to the .com crash. ...

Revenues from internet advertising at USD 400 million
According to an expert panel of CNews, advertising revenues of Russian internet companies reached a new high of USD 399.8 million in 2007. The bulk of the revenues comes from banner advertising (USD 206.9 million). ...

Big bad conglomerates strike again!
Well, Massive Inc., a subsidiary company of Microsoft, is a leading broker in the burgeoning industry of dynamic in-game advertising. And like the rest of online advertising brutes these days, they’re not wasting any time offering their ...

AC Certified: Building The Perfect Affiliate Manager
College Park, MD – March 11-, 2008 – The Affiliate Classroom, a leading publisher of educational tools for the interactive advertising industry, is offering employers the chance to post their open Affiliate Manager positions in the ...