Marketing Association

Marketing In a Down Economy
Though the severity, depth and timing of any economic softening remains up for some debate, that doesn’t mean that chief marketing officers should sit idly by and wait for the debate to settle. Four strategic imperatives can help ...

March Luncheon - How GE Engineers Marketing: An Innovative Approach
Have you ever wondered how GE Energy handles marketing? GE people are living the brand and have turned imaginative ideas into a new marketing approach. As an engineering, process driven company, they’ve developed a method to engineer ...

New – Charlotte Interactive Marketing Association
…or CIMA, just kicked off this past December. They have a splash page up for a website and have held some initial meetings. Some guys from Real Cities, the Biz Journal, and WebSiteBiz seem to be the main organizers thus far. ...

My Webcast for the American Marketing Association
What: Aquent/AMA webcast presented by Todd Tibbetts: “Make Your Content a Powerful Asset in 10 Steps” Who: Marketing communications managers and creative services managers who want to successfully create, leverage and manage content. ...

CAMA Event at Affiliate Summit Boston coming together
From all the feedback that I have heard from the 56 or so folks who made it to the 2nd Annual CAMA Gospel Brunch at the House of Blues, it was a big success. The combination of awesome food, good fellowship and really off the hook ...

Brad Fay of the Keller Fay Group
Brad Fay is the Chief Operating Officer of the Keller Fay Group, a company he co-founded in early 2006 with CEO Ed Keller, the co-author of The Influentials (Free Press, 2003) and the President of the Word of Mouth Marketing Association ...

Boycott the Mail!!!
The Postal Service is working closely with the Direct Marketing Association, the trade group that represents retailers and the printing industry, in its new campaign -- Mail Moves America -- which is designed to quash the Do Not Mail ...

Atlantic Partners to Participate at Direct Marketing Association ...
Atlantic Partners Inc announced today Company President Joseph Ferreri will participate as part of an industry panel discussing the impact of recent postal changes on the Association and Nonprofit sectors.

Strategic Thinking FAQs
I’m presenting today at the Kansas City Business Marketing Association Lunch and Learn program on strategic thinking. It’s been a frequent presentation in the past six months, and has generated a number of interesting questions during ...

NWF's love affair with the junk mail industry
Indeed, Laura Hickey of the National Wildlife Federation -- a member of the Direct Marketing Association -- claimed that the national registry would affect anybody who mails ... I don't think it would be any different whether you were ...