Integrated Marketing

"Safe is Unsafe" - A New Approach to Integrated Marketing
The term integrated marketing communications gets tossed around pretty frequently nowadays. In principle, it sounds brilliant: create a campaign for your client that delivers a consistent message over a diverse assortment of media. ...

Yahoo! Unveils Open Search Platform
Recently, I wrote about Yahoo!’s widely-publicized potential tie-up with Microsoft. But its business as usual at Yahoo, despite all the juicy speculative talk over partnerships and recent layoffs. The Gartner Blog’s Allen Weiner ...

IMC Recommends: The Local Mr Fix-It
Tint Shoppe. A few weeks ago, the heel of one of my favorite pairs of boots completely came off. To make things worse, it had happened downtown on a snowy day. At first, I procrastinated getting it fixed since I didn’t know where to ...

Three Action Steps to Energize Your Marketing Strategy
Equally important: Every element of your marketing program must target Class A prospects if you expect to see tangible results. The next step? Share your vision. Build An Integrated Marketing Team. One way to get people working together ...

The Importance Of Implementing An Integrated Marketing Plan For ...
The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era ...

E-Newsletter Coordinator for Integrated Marketing Agency
Details: Pepper Global, a Computershare company, is seeking a energetic, creative, e-marketing professional to manage a new business win. Our Account Managers do more than just manage – they’re expected to lead clients, provide valuable ...

Get a Professional Business Headshot for Under $20
James Hills is the President and Chief Marketing Officer for marketinghelpnet.com (www.marketinghelpnet.com) an integrated marketing and public relations agency dedicated to helping small business owners, inventors and entrepreneurs. ...

CM Summit Opens, News
The summit comes at a time when FM has completed a number of innovative and successful conversational and integrated marketing campaigns:. * An Ask.com partnership with FM’s Ask A Ninja resulted in a phenomenal eight percent ...

Holiday Inn Hotels Begins Multi-million-dollar Marketing Campaign
ATLANTA, June 7, 2006 - Holiday Inn® Hotels and Resorts, the world’s most recognized hotel brand, announces a comprehensive multi-million-dollar integrated marketing campaign that asks guests to “Look [...]

Erin Byrne of Burson-Marsteller
Burson-Marsteller was honored with Yahoo’s Big Idea Purple Chair Award for excellence in integrated marketing based on the New Color of Money program. Additionally, Erin continually advises clients on how to utilize digital ...