Online Advertising

2008 Internet Advertising Competition Awards: And The Winners Are…
The Web Marketing Association has announced the winners of the Internet Advertising Competition (IAC), a contest that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the ...

Small Businesses Strategies for Internet Advertising
internet marketing & advertising comes to play. Welcome to “Phase II”. How are you spreading the word about your company and it’s fabulous new site? One of my favorite marketing strategist wrote “Without online advertising strategies, ...

Advertising Online: Buying Readers
I’ve discovered first hand that online advertising can be a great way to jump-start interest in a new website or augment traffic to already established websites. It’s quite easy to get effective ads up and running, and campaigns can be ...

Online advertising slowly failing
Google AdWords and AdSense provid an innovative solution for online advertising. Instead of showing random advertisements, an analysis of the page is used to provide relevant advertisements. This model creates a unique opportunity by ...

A model for Online Advertising
Some of my recent research has revolved around interactive and online advertising and digital or e-marketing. So I started to think about developing a simple model (most models start with a triangle). ...

Pay For Performance To Be A Norm.. - Lintas & Pinstorm Tieup
This news should bring a smile to the online advertising industry which was till date suffering due to its own USP of conversion and full response tracking which no other medium of advertising has as inbuilt as the online medium has and ...

Online Advertising Spending Up Up Up (but still disproportionately ...
PaidContent.org has the skinny on anticipated increases in online advertising spend in 2008 and projected out through 2012. Things continue to look promising for the channel - and the big ad networks and publishers controlling an ...

Guess What? Online Video Will Not Replace TV.
This report from eMarketer tells us the obvious; Online Video will not kill the Broadcast star. It is actually a great report and article, but the most interesting thing included is...

SplashCast “social advertising” tees up $4 million
Now, they’re directly positioning themselves as an alternative to what—as silly as it sounds for me to describe it this way—can only be referred to “traditional” online advertising models. SplashCast calls this new focus “social ...

Alibaba Group - China’s E-Commerce Giant
BIG NUMBERS across the board and there are many companies vying for a piece of China’s internet, e-commerce and online advertising pie. But who is best positioned to benefit from this growth? The privately held Alibaba Group. How so? ...