Advertising Trends

Future advertising trends - according to Leo Burnett
In the future - there will be screens everywhere and according to Ben Hourahine, Futures Editor at Leo Burnett (London) ads are going to follow you around like that nasty rash you picked up that one night a few years ago. ...

Home Staging For Vacation Rentals
New advertising trends in the vacation rental market will also occur as the market changes. Where will they buy, where will they want to travel, and where will they be spending their vacation time? This article is about where ...

Future Trends In Advertising
Ben Hourahine, Futures Editor at Leo Burnett (London), predicts the advertising trends of tomorrow. One of his predictions is ‘screen saturation’. This means: screens everywhere. This means: more advertising. This means: people being ...

AdAge AHAA Hispanic 2.0 Still Behind the Digital Curve
Unfortunately, Hispanic 2.0 only really touches the surface of digital advertising trends in the Hispanic market, and in many ways just perpetuates the empty lip service that most Hispanic agencies are giving to digital advertising. ...

British Guy Sees the Future of Advertising -- And It's PR!
Ben Hourahine, Futures Editor at the mega Leo Burnett ad agency in London put together this snappy presentation where he predicts the advertising trends of tomorrow. Call me crazy, but so many of these are things that we lowly PR ...

Trends in Casual Gaming & Advertising
Mr. Williams argues that advertising in video games is increasingly moving towards in-game casual, borne out by eMarketer's projections of where in-game advertising will be spent over the next 4 years. They predict that growth will be ...

Online Advertising in India is Growing but market is small
According to a FICCI-Pricewater houseCoopers report Online advertising will be the fastest growing segment in the Indian media and entertainment landscape,. In 2008, the Indian online advertising market is expected to reach INR4.2 ...

Ad Spend Trends
John Furrier posted some nice AdAge graphs, on automotive sector advertising spend trends. He also asked Are Ad Agencies Dying? . I'm not sure about the latter, but a shift is clearly afoot:. online ad spending ...

Conflicting Trends in Mobile Search
The perceived lack of an understanding of the opportunity in mobile advertising does not mean that the opportunity does not exist. While we’re waiting for the heyday of mobile marketing, when the methods and results are clearly ...

Mobile Search Ad Revenue Predicted To Soar Much Higher
At present, data charges from mobile search far exceed the income generated from advertising. However, this trend is changing rapidly as more and more operators offer flat rate tariffs and all you can eat data packages. ...