Direct Marketing

B2B Database Marketing
1) Set clear marketing objectives. Data mining techniques are useless if you don’t know what you want to achieve. You don’t want to do data mining for its own sake. You want to make sure that you produce knowledge that is actionable. ...

Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES
“you need to apply direct marketing methods to your website.” (collective gasp). Moran says that in order for sites to be more successful, we have to stop saying things like “customers like how the website looks,” and “we did the ...

Junk Part II
Today’s Washington Post reports that the United States Postal Service in association with the Direct Marketing Association are working hard to quash “do not mail” initiatives. Read the full article here ...

STG Media Corp. Combines Forces with Salient Digital, Inc. to Form ...
Salient Digital’s past projects include several high-profile corporate Web sites for businesses including the East Valley Tribune, Tribune Direct Marketing of Northlake, IL, Times Direct Marketing in Los Angeles, Art and Science Salon, ...

When Governments Go Rent-Seeking
The Postal Service is working closely with the Direct Marketing Association, the trade group that represents retailers and the printing industry, in its new campaign — Mail Moves America — which is designed to quash the Do Not Mail ...

How to develop a powerful USP for your businesses of direct marketing
Justin Michie is a strictly respected purchaser of Internet and the author of the â??smartâ? marketing of Internet of Internet of sale street of very new of book, found with: href= â??http://www.StreetSmartInternetMarketing.comâ? of ...

A nice DMCNY event
Last week the Direct Marketing Club of New York hosted one of their monthly luncheons. The centerpiece of the day was a presentation by the DMA's staff: Jerry Cerasale, Patricia Kachura, Alan Kuritsky and Terri L. Bartlett. ...

Advertising: Making the Case for the Web as a Marketing Channel
Today, direct marketers (also known as direct response advertisers) account for the majority of online advertising spending. Most brand ad spending on the Web appears to remain experimental in nature or seeks to deliver direct marketing ...

Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon ...
Already, there are website copywriting ‘gurus’, especially in the USA, who could claim to match the legendary status of direct marketing copywriters of the past. And although nothing stays the same - even in the world of freelance ...

A Little Direct Marketing Results in Big eBay Profits
Direct marketing techniques teach that you should only sell to people who have an interest in your product. Why pay for a billboard when 90% or more of everyone who passes that billboard absolutely doesn’t care about - or want - what ...