Online Advertising

General Motors to Spend $1.5 Billion on Online Advertising
The auto industry spends a lot on advertising - spending $9.42 billion on advertising last year. I’m sure they’ll do plenty of searh marketing but GM also mentioned advertising in games, on widgets, and other online advertising. ...

Internet Marketing Tips, Press in Worcester Business Journal 3.17.08
Another common type of online advertising is “pay-per-click” ads on search engine sites like Google and Yahoo. The sites show the ads when a user searches for a particular keyword, and the company pays $3 or $4 each time someone clicks ...

Video online advertising ...what works ?
In the ever changing world of online advertising there is is still much confusion on just what works. This, it seems, is especially true of online video-based advertising. At this week's New York Ad Age Conference, this very topic was ...

Online Advertising continues to grow
Yet even that reduced rate of growth will continue to top total media ad spending, maintaining online advertising’s position as the fastest-growing media in terms of ad spending. “Several elements unique to the Internet will support ...

Spending Through Turbulence, online advertising
US online advertising will continue to grow through 2008. Online ad spending will rise by 23%.

Q&A: Online Advertising the Smaller Business Way
Online advertising expert Thomas Harpointner explains to bMighty why smaller businesses can no longer afford to ignore the Internet when developing their marketing campaigns.

Usage of Context in Online Advertising
I haven’t seen any good, successful examples of usage of “offline” semantic context data in online ads. Can the tone and manner of messaging be adjusted based on the weather? Should different sets of ads run depending on what’s on TV in ...

Online Ageism: Content and Advertising Miss an Important Target
43.8% of respondents 35-44 years, say online advertising is focused on people their ages 52.9% say online advertising is focused on people younger 72.5% of respondents 45-54 years say online advertising is focused on people younger than ...

Shaking Off Larger Economic Woes, Online Ad Spend To Rise 23 ...
The economy may be faltering, but that will not prevent online advertising from continuing to grow a healthy 23 percent this year, according to the latest eMarketer report. However, eMarketer's latest report, which projects online ad ...

[Online Advertising] Internet Advertising vs. TV Advertising
With more television content being shown online, advertisers and TV networks are figuring out which works better—internet or television advertising.