Mobile Advertising

Mobile Advertising and Marketing Awards: Roundup
The first Mobile Advertising and Marketing Awards Conference was held in London on 12th/13th March 2008. The event continued many of the themes from the GSMA’s CMO Forum and the Telco 2.0 program. It added its own unique sound bites ...

Boost Mobile New Mobile Advertising Platform – Amobee Ad-Selling ...
Boost Mobile, the lifestyle-based mobile brand of Sprint Nextel, today announced the launch of a new mobile advertising platform for mobile phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox Searchlight ...

Boost Mobile Taps Amobee For New Advertising Platform
Boost Mobile said today it is launching a mobile advertising platform to target the youth-oriented MVNO, owned by Sprint (NYSE: S) Nextel. With the help of mobile advertising company Amobee, the first ads are expected to appear today ...

Sprint OpenWeb, Content Adaptation and the impact on Mobile ...
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CBS joins hands with Loopt to bring location based mobile advertising
When asked further about the importance of adding value in mobile advertising, he said that this is a game in which the customer should win at the end of the day, for if he doesn’t, there is no game to be played. Spot on, I should say!

Transparency in mobile advertising
I’ve already discussed the importance of having good analytical tools to determine the efficiency of a mobile advertising campaign and how the lack of it will discourage more and more advertisers to come up with innovative mobile ...

Jinny Makes Middle East Move
This will apply to SMS, MMS or other emerging, messaging-based advertising methods. Jinny Software will, in turn, utilise the expertise of MCN as it seeks to deliver guidance and overall direction on mobile advertising to its existing ...

Bruce Stewart - Yahoo! and Mobile Advertising
Yeah we know about mobile advertising, we know that people are unsure of what to do with it. but can you please tell us what Yahoo! is doing with it that we should know about? Please tell us something cool that we didn’t know before.

University grads come up with a text message based mobile ...
So, he can always choose to only respond to those ads which he finds useful. As a result, what you have is – no privacy concerns for the consumer and an effective advertising method for the advertiser.

Boost Mobile to start serving ads to subscribers
There’s little more to say about the mobile advertising field than it’s growing. We’ve seen some outlandish predictions, and we’ve seen some more conservative ones — that is, if you consider $11 to $20 billion in three years’ time to be ...