Advertising

Mobile Advertising and Marketing Awards: Roundup
The first Mobile Advertising and Marketing Awards Conference was held in London on 12th/13th March 2008. The event continued many of the themes from the GSMA’s CMO Forum and the Telco 2.0 program. It added its own unique sound bites ...

Truth in Advertising
There is an ad on the back cover of HBR this month for a company called Realization Technologies, touting their Execution Management Systems. I like the ad because it has a certain 37-signals-like get real attitude. ...

What’s the future of advertising?
Take for example a recent Rugby Union game on TV which featured a very unusual take on advertising. Rather than appealing to the emotions, Paddy Power probed our curiosity, which is powerful stuff, when it works. ...

Suzuki Boulevard
Agency: Leo Burnett, Australia.

Spencer Livermore joins advertising agency Saatchi & Saatchi and ...
Livermore has worked with Brown since 1998 and has told friends he has been considering a career in advertising for some time. His departure follows the arrival of former Brunswick chief executive Stephen Carter as Brown’s new strategy ...

Crop Circles Advertising
If you have your own company you can think about that to advertise and promote it on this way, crop advertising. Check out the photos of those crop circles advertising which were taken from the sky. crop circles advertising 1 ...

Internet Marketing: Reaching Your Target Audience through Advertising
Successful advertising necessitates knowing who your target audience is, what they are looking for, and what sort of marketing is necessary to reach them. With a little research you will be able to employ more successful advertising ...

General Motors to Spend $1.5 Billion on Online Advertising
General Motors is leading the auto industry in shifting their traditional advertising campaigns to online marketing. The third-largest advertiser will spend half of their $3 billion advertising budget online. They give it 3 years to get ...

Targeted advertising to save ailing record industry from the chaos ...
Their latest lifeline involves using targeted advertising as a replacement revenue stream, which will finally reverse the slump in industry profits, restore confidence in an uneasy market and strike a balance which keeps users, ...

Automotive Advertising Agencies Tap AutoAdCreative.Com For FREE ...
The Internet is the new media for automotive advertising agencies looking to maximumize ROI for their auto dealer clients and FREE networking sites like AutoAdCreative.Com are leading the way onto the Internet Super Highway ...