Media Marketing

Social Media Marketing Playbook - book review
The 100-page book, Getting to First Base: A Social Media Marketing Playbook, is aimed at your company’s marketing department for them to read before deep-diving into the social media landscape. Julie Szabo and Darren Barefoot share ...

Thank You and Welcome
I ended up with my photo included in Marketing with Social Media, along with books, podcasts and blogs that I consider to be top-notch. Click the link to see the full list and a line about why I think each is worthy of your time. ...

4 Social Media Marketing Tips for Bloggers and Tweeps
The following video of Problogger’s Social Media Marketing Guru highlight 4 simple, but often overlooked or misused very important tips in regard to marketing and promoting your brand/reputation on your blog or in the Twitterverse. ...

Web2.0 and Social Media Marketing: What it Means for Your Business
Social Media Marketing is the official term for using what has become known as Web2.0 or social media to promote your business. Understanding what this means for your business starts with revisiting how you see the web. ...

More AOL/Bebo Fallout
AOL does have a history of failed acquisitions (see: Netscape) and its track record in social media has been spotty, granted. But I also believe that if AOL wants to play in this market its only realistic chance is with Bebo. ...

Social Networking: Build your own community
There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing purposes. I have tried a number of approaches, some of which have been successful and some of which have not. ...

Over the years, time and time again, it has been proven that a ...
No one knows this better than Margaret Discipio, head of HR for Mccuaig Prows and Brothers INC, a new firm in the national media marketing industry. Says Margaret Discipio, “We’ve noticed that over all performance and output has ...

Gabbing 'bout Social Media Marketing
Ernesta, and her company, are conducting a presentation this week on whether or not companies were using social media marketing tools to advance their businesses. She spotted the answer to a question that was posed to over 1 million ...

Second Life To Get a New Leader
... everybody thinks,” as current SL chairman (and investor) Mitch Kapor put it in The Wall Street Journal today. Since the virtual-world marketing idea didn’t pan out (at least not with traditional marketers) I’d love to know more.

Practicing What We Preach: A Social Media Marketing Lesson
Practicing What We Preach: A Social Media Marketing Lesson We’ve always been pretty open here at Search Engine Guide about how we do things. Partly because that’s just who we are, but mostly because we like the challenge of doing things ...