Email Marketing

Widgets and Gadgets: Is Email Marketing Dead?
Personally, I find widgets and gadgets are much more analogous to email marketing than banners. I have The North Face video of the day gadget embedded in my iGoogle page and I view it as an attractive alternative to email marketing (and ...

How to adapt your marketing as mobile email spreads
Barely a day goes by without another new development suggesting the spread of mobile email among both businesses and consumers will accelerate. But how do you adapt to that as a sender of marketing email? ...

You’re so vain. You probably think this email is about you.
You might imagine, since I work in the email marketing industry, that I would have a little compassion on the retailers whose emails fill up my inbox every morning. But most days, I’m just a typical consumer, rolling through about ten ...

CAPTCHA - Use One To Protect Your Email List
Why they’re good: If you build your email marketing list and use a newsletter sign-up form like the one VerticalResponse provides for free, you might get a fake sign up generated by these bots . Now you're faced with having to spend ...

Run a Filter/Email Marketing
Filtering your Contacts has never been easier; Choose your recipients from all available filtered Contacts; Email Tracking in real time so you know how successful your message is. Tags: nonprofitdb, nonprofit it, nonprofit systems, ...

Effective Video Marketing via Email
Video marketing is a very effective medium, since people are so visually oriented. Have you considered integrating video marketing into your email marketing campaign? This can be an excellent method of adding more interest and value to ...

The 10 Step Plan To Successful Email Marketing
When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing ...

Your agency is not your brand
And if they won’t do that, find a new email marketing company. It might cost a few more dollars per month–maybe not–but what’s your brand worth? I know Outsource Marketing isn’t the only company that offers private label email. ...

Email Content: Adding Value to Your Newsletters
Email content on its own can get pretty repetitious, but you can add value by including links to multimedia extras. These can be audio files, video or even a slide show that you´ve put together to illustrate your points. ...

Web Marketing 2.0
With their recently launched Icontact Community, the first true web 2.0 email marketing platform, Icontact is clearly leaving competition behind and positioning itself as the number one resource for email marketing.