Online Advertising

Online advertising sucks. But you knew that the first time you ...
(Presumably, Matt’s essay is focused on non-search advertising as that is online advertising that is controlled by users.) Quote:. This…is a call to give some thought to a question that’s not asked enough about the Internet: Should it ...

Offline and online advertising giants tie up
Pinstorm uses proprietary technologies across search engine marketing (SEM) search optimization (SEO), email, SMS advertising, online display advertising, online community creation and blog management to handle the performance ...

If newspapers improve online advertising, will they survive?
Newspapers haven’t perfected online advertising yet. But as more and more readers migrate to the electronic edition, they’re going to have to figure out a way to cash in. So will online advertising save the newspaper industry? ...

Seth Godin On The Importance Of Attention
Seth links to a video.

Google Clicks & An Ad Recession?
There has been much discussion of late within the online community, as to whether Internet advertising is entering a recession. Much of this discussion was triggered by a ComScore Inc. report that showed a January 2008 7% decline in the ...

... and a new type of online advertising?
The BBC is reporting that online advertising start-up Phorm might fall foul of the RIP 2000 Act. Any thoughts anyone? Save This Page.

Too Little, Too Late - Yahoo!’s Problem: No Credibility
Most importantly, it would avoid the non-stop benchmarking to Google, who at the time especially was flirting with all-time highs as a much higher growth investment opportunity exposed to online advertising and search. ...

Marchex Committed To Local
Yesterday Seattle-based Marchex released a 23-page report titled 2008 Perspectives on Local Online Advertising and Content and it’s worth a read. Marchex is a local online advertising company and leading publisher of local content. ...

Mainstream media’s dilemma
Actually, in my opinion, it’s also getting all of those offline advertisers (everything from “Bob’s Pet Shop” to Walmart) to spend on online advertising. Unfortunately (for mainstream media) the technical know-how and acceptance of ...

Online Advertising 2.0
Currently, we know that Google is the king in online advertising. There are predictions that the advertising market is going to grow drastically going forward, which I agree, and I think we are just getting started in the online ...