Advertising News

Advertising Not Following News Online
The decoupling of advertising and news is emerging as the biggest problem facing the news media, according to the Pew Research Center’s Project for Excellence in Journalism. Advertisers are not migrating to news websites with audiences, ...

diane von furstenberg
A short advertising news – Diane von Furstenberg was contracted by American Express for a one-minute commercial. The advertising clip will be premiered on February 24. Bennett Miller directs the commercial video and Annie Leibovitz is . ...

Red Ledges Enlists IF Marketing & Advertising for Interactive ...
Austin advertising agency provides website and e-marketing services for luxury Park City area community.

AOL Highlights Platform-A Integration Focus With Unified Search ...
AOL announced that Platform-A has combined contextual ad targeter Quigo’s FeedPoint search marketing tool with Advertising.com’s OutSearch data analysis product. While AOL said the move was done to enhance its search engine …

Can offline marketing and advertising help you save money in ...
We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, ...

Brickfish(TM) Creates Leadership ”Dream Team” with New Hires ...
Brickfish(TM), the social media advertising platform, today announced the addition of some of the online and entertainment industries’ key players to its leadership team as part of an aggressive growth strategy planned for 2008. ...

Harte-Hanks Awarded US Government-Wide GSA Contract for ...
Harte-Hanks, Inc. announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration as a provider of advertising and integrated marketing services. ...

Microsoft Expands Content for In-Game Advertising on Xbox 360 and ...
Microsoft has expanded the content available for dynamic in-game advertising on titles aimed at both the Xbox 360 platform and the Windows operating system via a new multiyear agreement inked with Electronic Arts. The Redmond company ...

NEWS: Enterprise Social Networks
What Is Marketers' Biggest Challenge When It Comes to Social Networks? by Advertising Age Published: March 17, 2008 Marketers still haven't figured out that the interaction between people on social networks is unscripted. ...

NEWS: Were we wrong about tech and the democratization of media?
CNet reports on the 2008 Project for Excellence in Journalism and covers the following Advertising Economics themes: Mar 15, 2008ANALYSIS: Internet Consolidation or Fragmentation?Fox buys Myspace. Google buys Youtube, Doubleclick, ...