Television Advertising

Indian TV industry to cross $11.5 billion by 2012: MPA
MPA says TV advertising will be fuelled by economic growth and increased cable TV penetration but predicts TV’s share of the overall ad pie to come under threat in the long-term through the growth of out-of-home media, online and radio. ...

Online Video Advertising To Grow... Cautiously!
According to research firm eMarketer, projections say that spending on online video advertising will be tripling to $4.3 billion in 2011. This represents a big increase but still falls well short of television advertising. ...

Watch 2012 Olympics on mobile TV
The only way mobile operators can profit from mobile TV is through mobile advertising. So, there are talks on that too. I’ve already stated my opinion on mobile TV advertising and I think it will open new avenues for both mobile ...

hispanic television advertising for ophthalmologists
and the level of LASIK and total eye care solutions are just a click...

I Don't Want My Web TV
Delivering free, ad-supported, professionally produced video over the internet in a way that protects copyrights, pays people for their work, and serves up something akin to traditional TV advertising. In other words, network television ...

CBS television stations start local advertising network with bloggers
NEW YORK (AP) _ Television stations owned by CBS Corp. are launching an online advertising initiative with local bloggers and social media sites, the company announced Monday. The ad network will involve CBS-owned TV stations generating ...

Cuba Manages Without Advertising
In Cuba, there is no commercial advertising in newspapers or on television and only one radio station, Radio Taino, —directed to tourists— promotes a few Cuban products like Cristal and Bucanero beers. Billboards carry public service ...

The Rower Mis-Impresses? - Pfizer Ends its Lipitor Advertising ...
We posted last week about misleading aspects of the Pfizer Inc US television advertising campaign for Lipitor (atorvastatin), some of which were recently discovered by NY Times reporter Stephanie Saul. The ads centered on Dr Robert ...

A look at the Republicans in the Harris County primary
(3) That larger base of support enabled Judge Emmett to out-raise and out-spend Mr. Bacarisse and dominate television advertising down the stretch when local Republican voters were focusing in on the contest. ...

BBC: Lloyd-Webber's marketing partner?
Anyone who watches the risible BBC Breakfast on BBC One knows that advertising products, shows, television and radio programmes (particularly the BBC's own), books and films is part of the remit. They may think of it as 'reflecting ...