Advertising Strategy

The Best Advertising Strategy… EVER
This is really creative advertising. They’ve gotten some press and people get to see Guinness fighting for people to drink longer, harder, and Irish-er. Seems like everybody wins! Everyone could use more time off work. ...

“Lumiere, DB Bistro and what you can learn from this restaurant ...
The Vancouver Sun ran an article last Tuesday about Chef Daniel Boulud. The famed restaurateur who owns 5-6 restaurants across the US is partnering with the current owners of Lumiere and Feenies. If you’ve been following the story of ...

Engaging with online communities
This is not about winning advertising industry awards (seemingly the most common metric applied to community strategies) or about creating a viral campaigns (viral campaigns create very low quality engagement - you'll get more ...

AOL Shakes Up Advertising Division
NewsFactor Business Report - While Google and Microsoft battle over online advertising, AOL has quietly named a new president founder Dave Morgan stepped down as executive vice president of global advertising strategy in February. ...

Contributing factors
Which combined with the Cons' national advertising strategy makes their result a proxy for the role of the air war as opposed to other factors. The Greens, meanwhile, have plainly gone the other way in the expectations game by ...

Internet Marketing: Is Pay-Per-Click Advertising Still Profitable?
In this article, I will share with you 3 simple ideas to turn your PPC advertising campaign into a highly profitable Internet marketing strategy for your online business. 1. Capture the contact details of your visitors ...

Five Characteristics of Effective Advertising
1. Advertising must be an extension of a good marketing communication strategy. If it differs from the other components of the strategy, then is not meeting the goals of the strategy and perhaps creating unintended results or messages. ...

The Cost of Not Doing Social Networking
products and services. How much does it cost? Denise Shiffman, the author of Age of Engage wrote “How much does it cost not to do so?” Implementing OODA loops are part of your Marketing and Advertising strategy is a must. If you [...] ...

"Pay-Per Click" Ad Campaign: Earn More By Spending Less
Pay-Per Click , is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important ...

Web 2.0 - Are you taking advantage of it
One of the things with the advent of the internet is the change in advertising strategy. Thie video below makes the point very well in our opinion. If you don’t allow for a conversation with your potential customer you may get left ...