Advertising Law

Gift Card Purchaser Not Bound by “Agreement” Terms Inside Package ...
This posting was written by William Zale, Editor of CCH Advertising Law Guide. A gift card issuer (American Express) could not compel arbitration of a card purchaser’s class action claims for breach of contract, unjust enrichment, ...

Google-Doubleclick Merger: Consolidating Online Advertising Amidst ...
... and may properly be divided; thus, the markets may be split into search-based advertising and online display advertising. While complimentary markets and vertical mergers can violate antitrust law, this was found not to be the case. ...

Chief Marketing Officer - Internet Advertising Guru
Currently we are searching for a Chief Marketing Officer with extensive internet advertising experience. Our client -operates a highly targeted contextual marketing network that balances the interests of publishers, advertisers and ...

Judges bar law on violent video games (AP)
AP - A federal appeals court has upheld an injunction against a Minnesota law that would have kept children under 17 from renting or buying violent video games.

Affiliate Spam Liability is Fact Question–US v. Cyberheat
... a type of cyberspace exceptionalism that would likely direct dollars away from online advertisement back to offline advertising. Interestingly, we have surprisingly little law involving online advertiser liability for media outlets. ...

The Roberts Court and the Neutralization of McCain-Feingold's ...
[72] The Senators reintroduced the bill in 2002, and it passed both houses and was signed into law as the Bipartisan Campaign Reform Act of 2002 ( BCRA or McCain-Feingold ). [73]. The BCRA accomplished two primary objectives: first, ...

Virtual Law Bibliography
Mark Bartholomew, Advertising in the Garden of Eden, 55 BUFFALO L. REV. 737 (2007); 35. Bryan Camp, The Play's the Thing: A Theory of Taxing Virtual Worlds, 59 HASTINGS LJ 1 (2007); 36. Bettina M. Chin, Regulating Your Second Life: ...

Headlines: Poker, Law, and Politics (03/17/08)
Themba Marasha, chief operations officer of the National Gambling Board, said he had approached various bodies that have contravened the restriction on advertising, promoting and marketing online gambling organisations.” press release: ...

ACT worried, Labour probably will just break the law
Even though items were bought, paid for and printed prior to the regulated period they still count as election advertising under aspects of the law. Labour is starting to look very silly in passing this law. ...

DataPortability Business Models: IPTV Advertising
DataPortability Business Models: IPTV Advertising by Devin C. Holloway Summary: *IPTV creates opportunities for true, 1-to-1 marketing *Internet-based Social Networks are essential (think: Metcalfe's Law) ...