Email Marketing

Impactful Email Marketing
An ongoing challenge of the email marketer is taking valuable web data and translating it into more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond the traffic analysis, ...

Email Marketing: 500% Boost in sales. Here’s how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here. The method was for one of our personal development sites and revolved around Spring cleaning (this was our ...

Synergies Between Email And Search Marketing
My experience tells that email marketing is much more cost effective and I definitely would do that. But, is the combined effort better than individual input from each channel? I can’t tell that as I haven’t really done or found any ...

Email marketing metrics from around the world
The UK's e-consultancy just published their 2008 Email Marketing Industry Census. Its 50 pages cover marketer attitudes and practices, revealing budgetary, strategic and tactical priorities and deficits. ...

Images Off Review… Next Up, Online Travel
Vertical response has some great tips on designing for images off: Creating Your Email for Images Off” Mark Brownlow of Email Marketing Reports has a post that is a great round-up of articles on this topic Image Blocking and Suppression ...

Email Marketing.
Today I am part of a group that is doing a best practices presentation on Email Marketing. My main contribution to this presentation was the research and copy writing to get our point across. Below are my findings. ...

Email Marketing and Auto-Responders: The Day I Got Dumped By An ...
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Effective Email Marketing to Maximize Return On Investment
“You should customize your permission-based email marketing efforts to appeal to specifics,” says Dan Forootan, President of the StreamSend Email Marketing Service (http://www.streamsend.com). “By doingthis you can greatly increase both ...

The Ultimate Email Marketing Guide: 15 tips to fast email ...
HTML has more advantages, will double or triple the click-thru on text, nicer, pretty graphics, tracking better. It can also track opens, click-thrus and conversions. If the email marketing system supports it (most do) - send both. ...

Email Marketing Metrics Report Reveals 74% of All Opens Occur ...
Email marketers can see a snapshot of the current state of affairs in the industry by checking out the latest Email Marketing Metrics Report. The report analyzes over 300 million permission-based messages from 21 different industries ...