Creative Marketing

Creative Marketing
It was in the high 600s, so we were prepared for a lengthy marketing experience, should we say. It was just when the market seemed to be turning, and we were reading about the extraordinary measures some agents were taking to make their ...

The Good, the Bad, the Creative
Keyword/Creative Conflict – Avoid ad copy that appears to clash with your offerings, such as a description that stresses low prices on shoes when in fact you primarily sell shirts. Even when the keyword appears in the creative, ...

Political Marketing 101
There's been new thinking, bold new political approaches and bold new marketing practices. Barack Obama's campaign has been extraordinary for a number of reasons, ranging from the radical use of new media tools to the use of social ...

To Maximize Visibility, PR & Marketing Should Work in Tandem
While public relations and marketing experts use different methods and media to communicate their messages, the goals are the same: to get maximum visibility for clients and generate responses from target audiences. ...

Business Model Misdirection
This is creative marketing that has nothing to do with messaging. (Which, again, is why the ruse about marketing being only necessary for unremarkable companies is annoying to me.) A lot of the creative firepower now trained on ...

Boulder Ranked ‘Smartest City’ in America
I knew I felt a change when I moved out to Boulder last April. At first, I thought maybe it was the lack of oxygen and high elevation. Or maybe it was living in the shadow of the Rocky Mountains… It turns out that according to Forbes ...

Help with the Creative Process
I have known people who do great work starting out the creative process with a blank sheet of paper. Scott McBride the founder of Marketing General, Inc. was one of those people. I am not that type of person. I need models and samples ...

How Can I Improve My Retail Sales?
Which of the following strategies is better for improving retail sales $; A: take my best offer- 40% everything and run it the duration of my entire weekend sale B: Take my best offer- 40% of everything and make it good only during my ...

Tech Masters Apple Dealer
I particulary love the first one, the Dj and all the crowd dancing is just too much. These totally made my day. Advertising Agency: Quadra, Florianópolis, Brazil Creative Director: Alexandre Guedes Art Director / Illustrator: Rodrigo ...

Ewing Gallery displays award winners
Award spin-off to recognize creative marketing efforts MSN MoneyCentral - Keane Creative, a 2008 Silver ADDY award recipient for graphic design excellence, has created a new award competition to recognize creative marketing in Arizona. ...