Advertising Age

Chivas Takes Rebranding to the Sky in Mexico
After Chivas found that private jet travel was the thing that most epitomized the luxury lifestyle for young men in Mexico, the liquor brand created a website to host a contest that aimed to promote the Chivas Life aboard a private ...

MSN Boss Bradford Jumps Ship to Spot Runner
NEW YORK (AdAge.com) -- Top MSN executive Joanne Bradford is leaving Microsoft for a position at Spot Runner, where she will lead a new division called national marketing services, which focuses on national advertisers that are not ...

AOL to Buy Bebo for $850 Million
NEW YORK (AdAge.com) -- AOL announced today it is acquiring social network Bebo for $850 million. The acquisition puts us squarely in a leading position in social media at a time when it's growing at a fantastic rate, AOL CEO Randy ...

Let's Hear It for Women Who Suffer No Fools
Approaching its first birthday, Jezebel.com has evolved into one of the few genuinely intelligent repositories of media/marketing/fashion commentary and celebrity deflation. What distinguishes Jezebel from other websites aimed at women ...

YouTube Getting TV Boost From TiVo
The Los Angeles Times reports that Google's YouTube, not happy to be just an Internet site, is expanding to the medium it has helped undermine – TV. TiVo will allow its more than 4 million customers to watch YouTube videos on ...

Kraft Adds to Its Executive Team
CHICAGO (AdAge.com) -- Kraft has tapped Michael Osanloo, most recently a marketing strategist at Harrah's Entertainment, as exec VP-strategy, charged with directing Kraft's portfolio strategy and identifying growth opportunities.

Zoom Acquires Rival Bar Ad Network
NEW YORK (AdAge.com) -- Zoom Media and Marketing has acquired Alloy Marketing's Insite Advertising, a nationwide network of out-of-home ads in bars, restaurant and nightclubs.

Children's Hospital in Hot Water Over Corporate Sponsorships
Another retailer, Limited Too, will be recognized for its $5 million donation with the Limited Too & Justice Main Lobby. But it is the affiliation with Abercrombie, known for its not-exactly-child-friendly advertising, that is drawing ...

Links - 13/03/08
Trendy business names (Smithsonian); Conversation by design (David Armano slides); Attempted Wikipedia cover-ups (wisebread); 50 most powerful blogs (Observer); Why Indie bands sell out (Advertising Age); The battle for Wikipedia’s soul ...

Rick Marroquin
In 2004 he was part of the McDonald’s team recognized as Advertising Age’s 2004 Marketer of the Year. He is frequently speaks on multicultural marketing and has recently presented at such conferences as adTech, Innovations in Hispanic ...