Mobile Advertising

Mobile Advertising Spreads Its Wings In The USA
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all US mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way ...

Another Mobile Advertising company: GoldSpot Media
That being the case, and also given that GoldSpot is working in mobile video advertising, I thought I would take myself over to their website for a looksie - you might remember that I've posted before on Mobile Advertising (as have the ...

Can Google-DoubleClick deal help solve mobile advertising challenges?
DoubleClick unveiled in September DoubleClick Mobile, a system for publishing ads on cell phones. One aim of that program is to make mobile advertising simple for all current ad staff making the “managing of mobile campaigns as simple ...

Greenlight partners with MIVA for mobile advertising
Just last week, research firm M:Metrics announced that it would start studying mobile advertising in the United Kingdom. The company’s written announcement said that with 16 percent of UK mobile subscribers accessing news and ...

SNS: Mobile Advertising - from cautious optimism to contextual nirvana
My piece which was adapted from our Mobile Advertising Book and titled “Mobile Advertising: from cautious optimism to contextual nirvana” was published in SNS yesterday as a Special Letter. Over the years, several prominent authors have ...

MMA Global Mobile Advertising Guidelines Now Available For Public ...
MMA writes The Asia Pacific (APAC), Europe, Middle East & Africa (EMEA) and North America (NA) regional chapters of the MMA Mobile Advertising Committee are accepting public comment on its Global Mobile Advertising Guidelines (starting ...

mobile-worx nominated for MobileMonday Peer Award at 3 GSM ...
The selection of the winning mobile startup will take place during the Mobile World Congress in Barcelona, Spain in ten days on February 11, 2008. The nominees for the award represent early stage and emerging start-up companies from 25 ...

My SUBWAY Mobile - Get text alerts on your favorite food items on ...
The people behind SUBWAY are smart enough to understand the impact of mobile advertising and have come up with the plan of sending mobile coupons to customers. A recent report states that mobile coupons are way more effective than ...

Top 10 facts about mobile industry in 2007
The mobile advertising land grab continues with AOL snapping up mobile advertising company Third Screen Media for an undisclosed sum. The deal follows Microsoft’s acquisition of French advertising firm ScreenTonic and marks another ...

Another Mobile Advertising company: GoldSpot Media
That being the case, and plus given that GoldSpot is working in mobile video advertising, I thought I would take myself by to their website for a looksie - you might remember that I've … Mobile News.