Advertising

Callegari Berville Grey: The wildlife of an idea
Advertising Agency: Callegari Berville Grey, Paris, France Executive Creative Director: Andrea Stillacci Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo Art Director: Giovanni Settesoldi Copywriter: Luissandro Del Gobbo.

Online Advertising Strategy - Ads Relevance Is The Key
My online advertising strategy is still quite simple: Google AdSense + self-service advertising + direct advertisers and sponsors. AdSense provides the bulk of the income (but not for much longer as I opening a new bigger revenue ...

Search Advertising vs. Social Applications
It has 235000 unique visitors (about 30000 come from search advertising) and 3.8 million page views per month. There is a registered user base of 80000. They currently do a lot of search marketing (about 20-25% of total revenues! ...

Luxor Highlighter
Agency: Leo Burnett Mumbai, India Creative Directors: Santosh Padhi, KV Sridhar Art Director, Typographer: Santosh Padhi Typographer, Illustrator: Kunal Mhabadi Copywriter: Russell Barrett.

Mobile Advertising Spreads Its Wings In The USA
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all US mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way ...

Advertising Your Church (Pt. 7)
(5) TV: The problem I have with advertising on TV is that I’ve never seen a church commercial that looks as good as the commercials around it (unless it’sa local car dealership ad). Some churches seem to like TV ads, but it’s never ...

UK ISPs Take A Slice Of Internet Advertising Market
The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines. ...

The Future of Online Video Advertising – CPA
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and ...

How SocialAds Will Revolutionize Advertising
Last night while involved in a deep dialogue over dinner I finally realized the significance of Facebook’s social ads program. Before explaining how this system will theoretically democratize advertising, I’d like to give a brief ...

Creativity-Online : National Advertising Awards: Ad Generator
A time-saving tool to ease your creative woes.