Marketing

Marketing internships with Seth Godin
The summer internships at Fog Creek are already full, but Seth Godin, my marketing rebbe, has marketing internships. Paid! “The idea is to find a diverse group of motivated young people who want to join together to create a few really ...

Good Marketing: Smurf Turf
One of my favorite pieces of marketing is Boise State’s Smurf Turf. It is the only non-green football field in the NCAA. It was originally installed in 1986, but really didn’t catch fame until recent years. ...

Medicare Marketing Strategies
More information on the 2nd Annual Medicare Marketing Strategies Conference and my Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share workshop can be found at World Research ...

How Chili’s Used Cause-Related Marketing to Raise $8.2 Million for ...
The campaign is notable because it has grown approximately 400 percent since going national in 2004. How did they do it? Read on.] The casual dining category of chain restaurants have been death for many cause-related marketing ...

Online Business Tips For Your Internet Marketing Promotion
When I use the term online internet marketing I am referring to promoting a product or service, whether it be yours or another marketers, and attracting as many qualified web prospects to browse your website as possible. ...

‘Second Life not useful for marketing’
A lot of companies tried conventional and less conventional marketing tactics on Second Life, and failed (eg ING and ABN AMRO in the financial services). Other companies continue their efforts (eg L’Oréal and Peugeot) and develop new ...

Top Bloggers Essential Research Tools - How Doc Searls Stays on ...
In 2005, when I asked Doc Searls, co-author of the Cluetrain Manifesto and Sr Editor of Linux Journal how he keeps up with the massive amount of information that bombards us all, he listed Technorati, Newsgator RSS reader, his blogroll, ...

New Optimism for Online Retail Marketing Opportunities
Something has shifted in online retail marketing since I last attended an industry event earlier this year. Perhaps it’s the impending, all-important holiday shopping season, but at the Shop.org Annual Summit last week in Las Vegas, ...

Marketing, Advocacy Reading List from Federal Librarians
A Marketing and Advocacy Resources Bibliography [PDF] is available online at the website of the Federal Library and Information Center Committee (FLICC). The bibliography is divided into sections for resources on: ...

Network Marketing and the Law
Network marketing is a completely legitimate business. It has nothing to do with ‘pyramid selling‘ or chain-letter-type scams which have made newspaper headlines. Indeed, the worst excesses of pyramid operations have been largely ...