Marketing Communication

Those crazy Black Lips
Seemingly all the concert poster space in the East Village was spoken for, so apparently only some guerrilla marketing activity was possible to promote the event. Draw black lips on other posters with the date and place of the concert. ...

Vox Communication Intégrée Launches SSB Communication Marketing
Montreal-based Vox Communication Intégrée has launched a new division called SSB Communication Marketing which will focus on offering various non-traditional communications and marketing services to clients such as A. Lassonde, ...

System and Theory of Precision Marketing
Precision marketing is the opposite of massive advertising. Rather, direct communication is the core of precision marketing. Point to point communication, such as direct mail, electronic mail, call center and SMS, is the basis of ...

Spilling the facts (cause marketing - part 2)
I think cause marketing is an often underrated, under-utilized yet potentially pivotal part of a brand's communication. To put it in plain business terms: the ROI of a carefully chosen cause marketing program will prove positive beyond ...

Do Message Boards Have Value?
A Business Blog from Insight Advertising, Marketing & Communications a full service advertising agency based in the Middle of the Midwest... Man_upset Over the years we've been pretty vocal about doubting the value of message boards . ...

‘Second Life not useful for marketing’
Because I believe that environments such as Second Life are a subset of the family of the participatory media, and the recommendations for communication and marketing for participatory media also apply for marketing and communication in ...

Modern Life-Marketing, Sales & Work Too!
I blog about this because I know that there are others out there, who are trying to make their marketing plan happen, do sales and actually get some work done too. I guess this is the dance of modern life? Is that too esoteric? ...

Social Media improving employee communication?
This more collaborative approach provides for relevant and up-to-date content on intranets without dramatically increasing the burden on a company’s communications function. However, guidelines, training and change management about ...

Search Engine Manager (Permanent) / Numeric LLC / Chatsworth, CA
A degree in business, marketing, communications or related subjects. - Previous search engine marketing experience. Ad agency or online direct marketing background a plus. - Self motivated, detail oriented and able to prioritize daily ...

Consumer Online Behavior: Community or Content as King
These numbers also imply that the users' attention is so fleeting (users are cramming 380 pages into about 1/4 the time they spend on content sites) that creating an effective marketing communication/ad format is the real challenge. ...