Direct Marketing

Update on European Direct Marketing
The inability to integrate systems and processes within an organization; The lack of direct marketing talent (it appears that direct marketing skills are highly desired, and much in-demand in Europe.) Lower than desired marketing ...

Donna’s Promo Talk: Forrester’s Five Year Interactive Marketing ...
Donna DeClemente has a nice summary of a recent webinar: Forrester’s Five Year Interactive Marketing Forecast. A taste: Search Marketing is expected to triple in 5 years to over $25 billion. Online Display ads will reach almost $14 ...

the importance of…legible copy
From Liberty: an ‘invitation’ that ranks with Ikea instructions in the pantheon of bad design. You should stick to what you know, namely applying margins of several thousand percent to products of LITTLE DISCERNIBLE REAL VALUE. ...

Direct Marketing - Carat in direct U-turn to deal with digital impact
Carat in direct U-turn to deal with digital impactBrand Republic - LONDON - Aegis agency Carat has resurrected Carat Direct in an effort to better deal with the impact digital has had on direct marketing...

A Beginners Guide to Direct Marketing This guide
Five key points to remember in creating the marketing literature are simplicity and clairty in the language and message, enthusiasm and belief in your product, empathy towards your audience, imagination and creativity in your style and ...

Jonathan Hall presentation at the Direct Marketing Conference...
Jonathan Hall recently spoke at the Knowledge Resources Direct Marketing Conference. Here's a TwitterCast of his content. For the full conference analysis and more information about Twitter as a Web 2.0 content distribution medium... ...

System and Theory of Precision Marketing
Precision marketing is the opposite of massive advertising. Rather, direct communication is the core of precision marketing. Point to point communication, such as direct mail, electronic mail, call center and SMS, is the basis of ...

Effective E-Mail Marketing Campaigns
A: Ah yes, the conundrum of how much is too much in direct marketing. Keeping the balance is important because you want to get the message out enough times so that people will actually read it and respond to it but you don’t want to ...

NEWS ALERT: TRANSCONTINENTAL ACQUIRES THINDATA INC
This partnering of industry leaders will shape the next evolution of marketing – bringing the best of print and direct marketing together with the power and speed of electronic marketing. ThinData's offering fits perfectly with ...

When should I use Direct Mail Data Processing Services?
Only the very best direct marketing service bureaus have the knowledge and experience to develop their own in-house proprietary software. The result is an intimate knowledge and understanding of the industry. ...