Online Advertising

DIY Internet Advertising is Here
While nobody has yet implemented my concept, the do-it-yourself video advertising businesses is certainly starting to get some attention. An article in today’s New York Times talks about The Talk Market and TurnHere, though [...]

Online advertising dollars moving towards vertical sites
I’ve always hypothesized that online advertising budgets will fragment as audiences fragment, that money will follow eyeballs. Just as TV advertising budgets are now highly fragmented across hundreds of stations, internet advertising ...

Google Closes Acquisition of DoubleClick
March 11th The European Commission has cleared the proposed $3.1 billion USD acquisition by Google Inc. of the online advertising technology company DoubleClick. On Apr. 13, Google announced that it would pay $3.1 billion for ...

The Secret of Online Advertising: Timing
A phrase you often hear bandied around is “advertising online doesn’t work, people don’t click on banners”. There was a study by Jakob Nielson last summer which used eye tracking techniques to discover that users don’t click or even ...

Online vs. Traditional Media
David Hallerman, author of the report, explains that the economic downturn will affect online advertising much less than traditional media advertising. In contrast to the 26.7 percent growth projected for internet advertising in 2007, ...

Online Advertising Booming In India
The total market size of the Indian advertising industry is around $5 billion and online advertising is pegged at around $120 million. According to Niraj Dutt, COO, NDTV Media. This is less than 1 per cent, which is very small when ...

All Advertising Online Should Be Performance Based
All online advertising should be performance based, period. For years I have been working with clients, and agencies alike all trying to make sense of their ROI online. At first we had the CPM model. During my time at Mediaplex, ...

How To Make Targeted Online Advertising Work For You
... graphics, and other fancy stuff, if no one is visiting it And speaking of visitors, you can use a number of ways to get people on your site One of the best ways is to utilize the power of targeted online advertising...

Internet Marketing & Online Advertising
Internet Marketing is the new way to market your business to the public, the internet is growing every day and the AdRac.co.uk site now offers all forms of Online Advertising to promote your business to the best possible audiences! ...

Secrets of online advertising
Interesting Panel the other day at Microsoft Mix08. Duncan Riley made has posted a video over at Techcrunch. Featured in the panel and video is Frank Arrigo (Microsoft), Bryan Biniak (CEO Jacked), Tim Kendall (Facebook), ...