Mobile Advertising

M:Metrics's mobile advertising tracking services launched in UK
M:Metrics, a provider of mobile media services has launched M:Ad, a new tracking service for mobile advertising, in the UK. The technology helps the measurement firm to know the number of mobile advertisements placed by a company.

Mobile Marketing: More Ads on the Go? (Part I)
Findings indicated that 32% of respondents are open to mobile advertising if it lowers their overall bill, while only 13% are open to mobile advertising if it improves the media and content currently available. ...

Velti Rolls Out Mobile Marketing Platform 4.0 At Mobile World Congress
Building on more than seven years of experience in mobile advertising technology development, MMP 4.0 allows advertisers and operators to create campaigns that offer consumers a unique mobile marketing experience rather than simply ...

Mobile Marketing News and Information
In all, while 32 percent of subscribers said they are agreeable to mobile advertising as long as it lowers their monthly bill, only 13 percent said they are on board if the ads improve the media and content selection currently available ...

Sponsor Love: Thank You AdMob
If you’ve heard anything about mobile advertising, chances are that you’ve heard about VC Cafe’s new sponsor - AdMob. Serving over 2 billion targeted ads a month, AdMob is the largest mobile advertising marketplace in the web. ...

Upcoming Events
Future In Review, San Diego, Mobile Advertising: From Buzz to Biz. 25 Jun Structure08, San Francisco. 26-27 Jun Global Wireless Security Conference, Kuala Lumpur. Chetan will be giving a talk to leading CTOs and CIOs on Mobile Security ...

Mobile ads blossom as 20pc access net via mobile
Overall, young people and Dubliners are most likely to respond to mobile advertising and 20pc of Irish consumers regularly access the internet from their mobile phone, new research reveals. According to research conducted by Landsdowne ...

Bar-cel-o-na......Que?
Over the last 12 months mobile advertising has been touted as a universal panacea for the mobile value-added services sector. However, this was not in evidence in Barcelona and, if anything, the (short term) potential of mobile ...

M:Ad mobile ad tracking service launched in UK
(Telecompaper) The UK's first mobile advertising tracking service has been launched by M:Metrics. The M:Ad service provides the first definitive metrics for measuring mobile advertising inventory in the UK market......(read more)

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'Hence, for us the competition is basically from global advertising giants like Google, Yahoo and MSN who are looking at entering the mobile advertising space. There are also the global mobile operators like Vodafone, T-mobile, ...