Advertising Standards

ADM Forms Ad Council - Standards To Come at ad:tech
The council will act as a sounding board for the ADM committees, which are creating downloadable media advertising standards and guidelines. David Herscott, President of San Diego-based interactive agency MEA Digital, has been appointed ...

Keeping New Media Advertising Honest
As Richard Knubben, policy & compliance manager at EASA, the European Advertising Standards Alliance, puts it: “On the whole, internet and new media-related complaints have made up a relatively small percentage of total advertising ...

EasyJet busted for misleading advertising
That's what Britain's Advertising Standards Authority essentially said. They've ruled the easyJet promotion was misleading, since the fine print implied that the refund was easy to claim, when it really was like dealing with the IRS. ...

Retailers lead in advertising complaints
Advertising Standards Canada says itreceivedmore complaints in 2007 about advertising by retailers than other businesses or groups, while the automotive industry had the highest number that were upheld by standards councils. ...

West 1 = Hidden Talent...
The Advertising Standards Authority have told the agency three times that their adverts must mention that a fee is payable (Now £189) but it would appear the agency is afraid to do this, in case nobody turns up! ...

Nutella Goes Too Far
The UK's Advertising Standards Authority recently upheld 53 complaints about a Nutella commercial that tried to spin Nutella as healthy and good for children. Nutella, with 2.5 teaspoons of sugar per tablespoon of spread, was promoted ...

ASA News: Hummer H3 'Greenwash' Advert removed
General Motors, manufacturers of the controversial Hummer H3 4x4, was told to remove any claims of fuel efficiency from their advertising materials. This follows a complaint to the Advertising Standards Agency by Friends of the Earth ...

Misguiding Media
The Information and Broadcasting Ministry has asked the Advertising Standards Council of India (ASCI) to ask all TV channels to stop airing the advertisement immediately. “We have also asked the ASCI to take action against the ...

Alcohol advertising on television. Asc provides the following ...
Which would be dangerous after consuming alcohol (such as swimming) or with driving alcohol and young people bcap (current) television advertising standards code - low alcohol. And health, zero tolerance, minimum drinking age, ...

Celebrity violence threats are OK, says ASA
So I dropped an email to the Advertising Standards Agency making just that point. They replied, quite promptly saying, in effect, ooh, you are silly, it’s just Gordon Ramsey(sic) being Gordon Ramsay (which I hadn’t realised, ...