Web Traffic

Step Into My Parlour… Easy Ways To Entice The Right People To Your Website

admin — Sun, 18 May 2008 13:21:19 +0000

Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business with you. Now, this sounds really rosy…you put up a website; you become a millionaire. Though that is not such a far away possibility, a lot comes in between the two.
Once you put up a website, it is important to market it right and generate tremendous traffic inwards before you can start converting your leads into cash cows. Now, you would ideally want everyone and their cousin to check out your website, right? Isn’t that what we mean by ‘tremendous traffic’? Think again. No matter how great products or services you sell, you will not start making a profit until you have the relevant people hitting the right buttons on the website. By relevant, we mean people who fall within your targeted segment and who are most likely to buy your products and services. Hard as it may sound, traffic generation should be a top priority for a home business owner. Here are some effective ways to market your website online and not have to pray for fortune to fund them:

Register with ‘Affiliate Programs’: Undoubtedly a great way to market your website would be to get your affiliates to do it for you. An affiliate program is a revenue sharing program where an affiliate website receives a portion of income for driving traffic, sales or leads to your website. Most affiliates use a pay-per-sale model and by far get you the most focused traffic than other methods.
Email Promotions: Email is god’s gift to the home-based businesses. You can use email to get in touch and keep in touch with existing customers and prospects. Initially, target your existing customers. If you run a weekly newsletter, use the subscribers’ email database for your email promotions. One of the easiest ways to encourage visitors to keep coming back to your site is to offer value. Get the word out on discounts on purchases from the website, e-coupons and other attractive promotional offers. Try to resist the temptation of buying email addresses from web companies, for 2 reasons. One is that not all the people on that list may necessarily be part of your target audience. Second, and more important, you could be seen as a “Spammer”! That would not only not give you much sales; it will also spoil your company’s reputation.
Search Engine Optimization: Free search engines like Google, Yahoo and MSN are ‘the’ places people go to when they are looking for information. Make sure that your website gets in the top 10 of these websites’ result pages. This is a sure shot way to attract quality traffic to your website. Take a four pronged approach to do this:

Submit your site’s URL to these and other free search engines and online directories (www.goto.com, www.altavista.com, www.morpheus.com)
Optimize your website so that it can be easily indexed by search engines. You can also use website optimization and SEO placement agencies for this purpose. (www.proboostgold.com, www.addpro.com)
Make your website’s content rich in keywords and pay special attention to keyword placement
Finally, create a content rich site, which actually gives useful information to the customer

Reciprocal Links: Reciprocal link is a hyperlink you place on your web page with the understanding that the linked web page will do the same for your website. The obvious choice for a partner here is a website that is related to your business but not in direct competition. For instance, if you sell contact lenses, choose websites that sell eyeglasses or related products like cleaning solutions. Another good choice would be websites that give out clinical information on contact lens usage. Reciprocals are a cost-free and effective way of attracting focused traffic to your website.
Give away free content: A major online golf publishing company offers visitors syndicated articles on golf and related products. The people who use this syndicated content not just get free content from a credible source, but also visit the company’s other websites. Anything ‘free’ induces happiness; and when it is free content, it gives you delighted customers who keep coming back for more. By offering them free content in the form of articles, information for use in their newsletters, product reviews etc. you are doing them a favor as well as giving more exposure to your website.
Get Interactive: Get your customers talking, to you and to each other. Offer advice columns, message boards, and articles relevant to your product and to the industry. Archive these into a separate section where visitors can browse to look for specific information. A good idea would be to include an ” email article to a friend” button with these articles. This way your visitors will do some marketing for you. If you offer a newsletter, contests, a ‘tip of the day’ or other fun stuff, include a ” tell a friend” click box with these. People love to share fun stuff with friends. When you see the number of jokes forwarded to you in your email, you’ll believe us.
Be seen & heard: Build an online identity by networking. Participate in newsgroups, discussion forums and message boards. Starting a Blog is also an idea that is picking up currency. This will allow you to develop a relationship with potential customers and allow them to identify you as a recognizable name. Tools like these will also help you determine, to an extent, what your target segment really needs.

For a home business owner not having a website is a little like Robinhood without his bow and arrow. But for a business to have a website without much traffic is like Robinhood with no one to shoot at! Still the idea is to not just have “everybody” clicking in to your website, but a chunk of the target audience who really need the product you are selling. It is better to have a sizeable number of focused potential customers clicking on your website than to have a whole lot of curious ones who just stumbled on. It is from the potential customers that your conversions will come. Finally, it is bet to use a combination of all the tactics listed above. Put a “tell a friend” button on the newsletters, or include your top keywords in the free content you give away. Think out of the box to use these tactics for traffic maximisation to your advantage.
Also see:
www.bytestart.co.uk/content/22/22_1/poor-web-page-design-will.shtml
http://www.powerhomebiz.com/vol18/limitedbudget.htm
www.powerhomebiz.com/vol4/hardknock3.htm
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Perfect Home Based Business Opportunities

How to Develop Back Links

admin — Wed, 14 May 2008 13:15:56 +0000

There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links
Before you get started
You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feel the same way. But the truth of the matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.
2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.
3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.
4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.
5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to the network. In return, the ads they define are displayed across the entire network. The best part of ad networks such as the one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.
If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding is knowing about link development. Maybe in the early 90’s the idea of “if you build it they will come” might have been true. But in the year 2005 the internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links the search engines will all buy ignore your site.
Ron is the CTO for Dice Ventures Inc an internet holdings and development company. Some current projects include a hosting forum and a Linux forum

The Importance Of Incoming Links And Reciprocal Links

admin — Sat, 10 May 2008 11:20:59 +0000

Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites.
Incoming links come in a variety of forms. Some rank higher in quality than others as far as the search engines are concerned. The major search engines, Google included will rank your site higher in their listings depending on the amount of quality incoming links you have from other sites. At the time of writing this article it appears that incoming links that do not require you to link back are of better quality than reciprocal linking which does require you to link back.
One of the ways to get quality incoming links to your site without linking back is to submit your site to as many directories as you can. The top 2 directories are Yahoo and the Open Directory Project. But there are literally hundreds more directories that you can submit your site to for free. You can find a few directories on my blog at the following link. http://www.bigmoolla.com/2005/03/submit-to-web-directories.html
Another way to get good quality incoming links without linking back is to use and take part in as many discussion groups and forums as you can. Make sure you us the signature feature and add a link to your website using your targeted keywords in the signature. Each time you post in a forum you will be leaving behind a link to your web site.
The next topic require a bit of work on your part but writing articles like this one can create hundreds if not thousands of incoming links to your web site. At the bottom of this article and all other articles that I write I leave a bio or about the author section. In this section I have links to my websites. I post these articles everywhere in article databases and email it to newsletter publishers in the hopes that they will use my article in their newsletter and or web site. This is so popular right now that the pros are saying if you are not doing it you need to be. Writing articles is difficult at times but it’s well worth the effort.
Next make sure you have a way for people to link back to you naturally. Place a link on your site somewhere that says link to us and include instructions on how they should link to you. If you have informative content and update it regularly, people will link to your site automatically.
Last but not least there is always reciprocal linking. Reciprocal links require a link back to the site that is linking to you and as I mentioned earlier these links do not carry as much weight as far as the search engines are concerned. But reciprocal links are still a very valuable advertising and search engine optimization technique that should not be ignored. There are a couple rules that one should follow when using reciprocal links. First make sure you have already added the link to the other site before you ask for a link back. And make sure your link page’s have no more than 50 links per page.
When using any of the above linking strategies it is very important that you use your targeted key words in the link and not just your web site URL. The search engines read the text between the tags to determine what your site is all about. If your site is about green leopard frogs then you should use green leopard frogs in your title and between the tags.
This article may be re-published on your site or in your newsletter as long as this resource box is included.

How to Get Free High Traffic Links to Your Website

admin — Sat, 10 May 2008 11:19:55 +0000

Today I would like to talk about an easy way to get high traffic links to your site for free. This method is really simple and only requires a little of your time to see results. I have personally used this method to generate 260+ links and 392+ unique visits to my site in under a month. It also produced top ten rankings in Google, yahoo and AltaVista without even submitting my site to them! Sound exciting? Let’s get started.
What you will need:
You will need the Google toolbar to find the page rank of any given page. You can download it for free from http://toolbar.google.com/
Once you have the toolbar installed, you are now ready to start your quest for high powered links. Think of your target market and go to http://www.google.com. If you own a site about dog training, do a search on dog training and look at the results that come up. Now, click on the sites that are relevant to what your site is about. Look at the Google toolbar at the top of your web browser; do you see the page rank display? If not, click on options and put a checkmark in display Google page rank. This will allow you to see the rank of the current page simply put your mouse cursor over the green bar under page rank in your toolbar. Look at the number that is displayed, this will be anywhere from 0-10 the higher the number, the more traffic that site is getting. Ok, so you found a site with a good page rank, 4 or higher is, in my opinion, a good ranking. Now, look at the links on the page, do you see anything on the page that says links, resources, directory or anything similar? If so, this is where you can add your website link and description of your page. Some webmasters will ask you to put a link on your website in return for the one they place on their site. This is very easy to do. Simply create a page on your site called links, or resources, or whatever you think would be relevant to your site. Most website owners will have specific instructions on what they would like you to place on your site. just follow these and it will work out fine. You will want to make the description of your site as attractive as possible to entice people to click on your link. If the site receives a lot of traffic, it is likely a lot of people will click on your link and check out your page. There you have it, FREE traffic.
Do this every day, and if you get only one link a day that’s 30 links a month pointing to your site! This will produce good targeted traffic and get you listed in the search engines quickly and it won’t cost you a dime.
Michael Tugend is an affiliate marketer who specializes in link campaigns to build traffic to his sites. To learn more about the resource Mike uses to run his campaigns visit his website at: www.allyouneedtosucceed.net/power.htm

Targeted Traffic for Your Website - 3 Guaranteed Ways to Create Lift-Off

admin — Sat, 10 May 2008 11:18:50 +0000

Targeting traffic for your website is as easy as knowing how to simply direct traffic to your website rather than another one. The information web surfers are looking for is usually available on hundreds if not thousands of websites, so you have to make sure you are extremely diligent about keeping your website high in the search engine rankings. There are several ways you can do this which include links, keywords, and pay per click advertising.
#1 - Get Links
Getting other web pages to link to your website is very important and something you should focus on heavily. There are software programs you can install that will help you with this, but there is nothing like the personal touch. So, do some research and find the top sites that you are interested in having a link to your website. Then, contact them personally noting the good qualities of their website and how you believe a link from them would help your business and vice versa. If you are willing to link as well, then the other sites will likely respond positively. This is the best way to go and you certainly you will gain more links and higher rankings in the search engines.
#2 - Include Keywords
Make sure you do some research regarding the main keywords that pertain to your website. Then, include these words in your content, especially in titles and in the beginnings of paragraphs. Search engines rely heavily on keywords, so make sure you have your page optimized for specific keywords so you will get returned high in the rankings. You can easily do a search for your keywords and see where you rank and also find out if your rankings need work. However, one thing you should definitely not do is try and trick the search engines with invisible keywords as this could get you blacklisted. This is the worst case scenario, but it happens frequently to people who try to trick the search engines. Don’t let this happen to you and simply find out what search engines look for and then optimize your page accordingly.
#3 - Pay per Click Advertising
Pay per click advertising is another way for you to generate traffic to your website and you only have to pay when someone clicks on your advertisiment. The way this works is you bid on specific keywords so that when these keywords are searched for, your ad shows up on the web page along with the search results. The higher you bid on ad placement, the higher your ad is displayed. Generally, no more than 10 ads are displayed on a page and you’ll want to be within the top four ads for optimal exposure.
These three tools are great ways for you to increase your traffic as well as target the visitors that you want to come to your website. By implementing these suggestions in your marketing plan you will quickly realize more sales.

Getting Popular Sites To Link To You

admin — Sat, 03 May 2008 12:36:17 +0000

Links are important to you because of two main reasons:

Google’s PageRank: Google is probably the top search engine currently, and because of that, having a good ranking affects your traffic significantly. One main part of Google’s algorithms to determine the ranking of a site is by the amount of incoming links the site is receiving.
They are how people find your site: Readers who click on the links will find your site, so naturally you will want as many incoming links as possible.

But how do you get those big and mighty sites to provide a link to someone like you? It is impossible right?
Wrong!
You just need to go about it differently. This is where article marketing comes in. The most valuable thing that you can offer the Internet community is your knowledge. And by offering useful snippets of it in the form of articles, you make yourself instantly very well-received.
Create articles that are purely informative and to-the-point. Remember that making it a long sales letter will not work. You will have to remove all links to order pages, affiliate sites, whatever. Do not even mention your company or your product/service in the main article body (but the author’s bio or resource box is perfectly fine).
Then, submit your articles to various sites of your choice. These can be directories, newsletters, or highly focused sites that are relevant to your articles’ content. Some sites do allow HTML links in your author’s bio or resource box, and that is probably the best. Those sites are usually of a really good PR - imagine getting free incoming links from a >PR6 site!
Remember to do this on a regular schedule. Due to the large number of other people submitting articles, you must make an effort to stand out from the crowd. It is best if you can create and submit an article every month, so that people will get to recognise and know you.
Once you develop a certain following, it becomes much easier to market your product or service!

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

admin — Sun, 27 Apr 2008 08:49:11 +0000

You may have heard many times, that getting the e-mail addresses of your website visitors and following up on them can spark up your sales and unleash a tsunami of orders.
But this is easier said than done.
Most website visitors use fake e-mails.
Most will not give up any of their e-mails at all.
But if you’re privy to some of the 14 online advertising strategies below, this can be as easy as eating a piece of candy.
1. Ask visitors to subscribe to your e-zine. It’s a good idea to also give them a freebie when they subscribe.
2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.
3. Give your visitors a free membership inside your member’s only web site. Have them sign-up to receive a user name and password.
4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter.
5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their questions.
6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.
7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their contact and web site information.
8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete the form.
9. Offer a free online service from your web site. Have visitors fill out their contact information to sign-up to the free service.
10. Ask visitors to sign your guest book. Tell them they will get a free gift in return.
11. Offer a free affiliate program for your visitors. They will have to sign-up in order to receive marketing materials and commissions.
12. Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an ad.
13. Give people who visit your web site a free course sent via autoresponder. Just ask them to fill out their contact information to receive the free course.
14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock the software.
May these online advertising secrets help you to make a lot of money.
Warmly,
I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(online investing) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

Online Guru or Scam Artist: How Can You Tell?

admin — Sun, 20 Apr 2008 16:01:02 +0000

You want to start your own online business. You want the financial independence from corporate America. You want to pursue your dreams. You need help. Who do you call?
Unfortunately, as the web has grown so have the undesirable elements too. The web is a microcosm of the real world. There are honest merchants and trainers. But there are also those looking to prey on inexperienced people. Before you get sucked into a bad situation and spend hundreds of dollars, read this article. As you read this article, do not accept what I say blindly. Test it against your own experience.
Every day, I’m certain you receive many emails promising you everything from cheap Canadian drugs to making big money fast at eBay. The first way to identify an online scam artist is by his SPAM. The spam emails you receive should trigger the same signals in your brain as the spore left by predators around the chicken coop. A reputable online business will not send SPAM (unsolicited email). A reputable company or individual will work hard to earn your business by publishing articles online, working on their website’s search engine results, and providing you with a content rich website. So, the first sign of the online scam artist is his SPAM email. Just delete any you receive. But, how do you find the right company or individual to support you?
Start with a search engine, like google.com or teoma.com. Search for terms like “small business forum”, “small business advice”, “small business newsletters”, and “home based business resources”. Looking at the resulting search results, avoid those search results that start with phrases like “business opportunity” or “work from home and make $50,000″. Come on! You know that just doesn’t sound right. If they knew how to make a fortune with very little effort, do you think they’d be teaching others how to do it? So what do you look for? Sites that offer articles from true professionals in the field of online business.
Read the articles that interest you. Listen carefully to what the writer is saying. If they are painting a reasonable expectation and answering your unasked questions, check out their website. Reputable people will work very hard placing articles on reputable sites where you can find them. They will work for your business.
Now that you’re on their site, what do you look for to determine if this company or individual is right for you? First, read the contents of their site. Is it focused on you, the potential customer? Does it give you relevant information, or just a sales pitch? Is it trying to get you to a free seminar without any other option of contacting the company? Does it give you a clear roadmap of how it intends to deliver on the promises it’s making? If they aren’t attempting to inform you so you can make a decision that’s best for you, RUN! (In other words, skip their site and go to the next).
As a side note: Stay away from academic organizations. They tend to know the theory of creating a successful online business. You want someone who has created a successful online business and knows what to do based upon experience, not theory. Read the biographies of the people heading the company. Are the biographies focused upon real world accomplishments? Read how they operate. After you sign with them, will you be handed off to some hourly employee or will you work with someone who has actually created an online business?
Once you find one or two options that look good for you, sign up for their free seminar. Every reputable company has an online free seminar. Unfortunately, so does every online scam artist, so before the seminar, do some research. Start by contacting the Better Business Bureau where the company is located to research any prior complaints. Go to google.com or teoma.com, or any other search engine, and put the company’s name in the search box. If anyone is really mad at them, results will come back. This is a case where “no news is good news”. Now that you know the company doesn’t have an already documented bad reputation, it’s time to attend the seminar.
Now that it’s time for the free seminar, what should you listen for?
* Do they emphasize the money to be made, and downplay or ignore the effort required to accomplish that task?
* Do they promise you to do the work for you?
* Do they promise a lot of “free” things?
* Do they offer a money-back guarantee? Though this may sound good as a sales pitch, few of them deliver on that promise.
* Do they allow you to ask questions at some point in the seminar or do they keep themselves insulated from you and your concerns?
* When the seminar is over, do you get to talk with the person who will be your coach/mentor, or do you only get to talk to a salesman only?
Let’s say everything is sounding good and you think you want to sign up. What now?
Follow these simple guidelines and you can avoid a costly mistake: * Don’t talk to a salesman! ALWAYS ask to talk to the person who will be coaching you.
* Ask them about their experience and make certain you will feel comfortable working with them for the long term.
* Be sure they are asking you tough questions to make certain you are a good candidate to be successful in their program. No reputable company wants to sell you a program you will fail at. Reputable companies count on happy customers telling other people about their company.
* Make certain you understand the program and what you will be required to do to be successful.
* Don’t fall for any “early bird registration discounts”. If you need time to think about this decision, a reputable company will understand that. Have as many conversations as it takes to feel comfortable. If they want to sign you fast, what kind of service do you expect once they have your money?
Is it easy to spot a scam artist online? It is if you follow the simple guidelines laid out in this article and if you listen to that small voice in your head that keeps repeating “this sounds too good to be true”.

My Kind Of Targeted Traffic, Cheap

admin — Sun, 20 Apr 2008 16:00:17 +0000

There are two types of tools I sometime use to bring multitudes of people to my Web site–with little or no risk to my pocketbook: pay-per-click (PPC) search engines and affiliate programs.
PPC search engines are great, if you’ve done your homework and chosen the keywords people will use to find you in the search engines. Using them can easily attract visitors who are interested in what you have to offer, often for just a few pennies.
Affiliate programs is another great way to get tons of interested visitors to your site by having other people promoting your site for you. And the best part is you don’t pay a dime unless the visitors referred by your affiliates buy your product. Once we take a closer look at these tools, I will show you a cool way to combine these two techniques.
Using PPC Search Engines
True to their name, pay-per-click search engines, cost a premium every time a visitor clicks on your link–anything from a few cents to a few dollars.
There are three advantages to bidding on keywords in the pay-per-clicks:
1. You get effective advertising, because you only pay when someone actually clicks through to your site.
2. Your listing will get posted quickly–anywhere from a few hours to a couple of days at the most–meaning you can start profiting from increased traffic and sales almost immediately.
3. In order to rank in the No. 1 position, all you have to do is outbid your competitors, which is usually only a matter of a few pennies per click.
Done right, pay-per-click advertising can be very profitable but if not, you can lose quite a lot of money. Here are a few tips to help ensure your campaigns are profitable:
* Avoid keywords that are too general. More general keywords will attract a lot of traffic, driving up the cost of your PPC campaign and converting few visitors to sales because general search terms aren’t specific enough to attract the right audience.
* Ensure that the sales process on your site is converting visitors to buyers before you launch a full-scale PPC campaign. You don’t want to be spending money on getting the traffic if your site can’t produce sales.
* Make sure you calculate how much you can afford to bid on keywords to guarantee you still turn a profit. To determine how much you can afford to bid, you’ll need to understand the value of each visitor to your site. It’s generally easiest to calculate these numbers on a monthly basis.
Once you understand the value of your visitors, you’ll be able to set your maximum bid for keywords. The value of your visitors may also help you determine which PPC search engines you’ll use, as the minimum bid on keywords in some search engines may be higher than in others.
Using Affiliate Programs
Now let’s shift our focus to a more powerful tool, and one that I strongly recommend as a key strategy to direct massive amounts of qualified traffic to your site…without spending a dime up front.
An affiliate program or also known as a reseller or associate program is the best way to get others to promote your product or service. Your affiliates send visitors to your site using banner ads, text links, letters of referral, and other methods of promotion. Then you track these visitors using special software. For every visitor who decides to buy, you pay your affiliate a commission.
It’s an extremely profitable way to grow your business because:
* It’s a win-win partnership, so enlisting an army of affiliates to promote your product is extremely easy.
* There are no up-front advertising costs because you only pay your affiliates for advertising that gets you sales. Whether they send 10 visitors a day to your site or 10,000, you only pay them a commission for each sale made.
* It’s extremely low-risk. Setting up your own affiliate program doesn’t cost much at all if you’re prepared to do some work yourself.
* You can literally explode your online sales by enlisting an army of affiliates to promote your product or service for you. Since you know your product or service better than anyone else providing your affiliates with banners, product images, text links, and so on will allow them to get started promoting faster and more effectively.
The best strategies to motivate your affiliates to promote your product pay them for their efforts. If the commissions aren’t attractive enough, your affiliates won’t be motivated. Additional incentives will be need, such as bonuses for a certain number of sales.
Combining these tools for Even Bigger Profits
Now what you been waiting for, an extremely effective way to combine the two strategies and boost the flow of targeted visitors to your site.
Here’s all you do: Encourage your affiliates to try bidding on your keywords to market your product or service in the PPC search engines. You might think this would drive up bidding costs and you’ll wind up actually competing for PPC placement against people who are supposed to be working for you. But the fact is, encouraging your affiliates to bid on your keywords can help get you a lot more exposure in the search results!
Now imagine you have a handful of affiliates using the same keywords as you. People enter their search term and your site appears in the results. But instead of being surrounded by links to your competitors’ sites, you’re surrounded by more links to your own site.
By using this strategy, you’re taking up valuable search engine “real estate.” The more of these real estate you occupy with your product, the less space there will be for your competitors’ product–and the more likely it is that a shopper is going to see your product and buy it.
There’s no need to worry that your affiliates could outbid you, or drive up the costs of your PPC advertising because the most important thing to remember about your affiliates is that they’re your business partners, working with you to market your product and or service. Competing with them for a top spot is counterproductive, especially since your goal is to occupy as much of the search engine results page as you can with links to your site.
If your affiliates are taking the initiative to advertise on your behalf in the PPC search engines, don’t waste your money outbidding them. Instead, your goal should be to outbid your competition, not your affiliates, for top placement in the PPC search engine results.
Home Grown Ventures - A concept in internet business that allows you to operate your own small home based business online store in association with Amazon.com & ebay.com.
www.home-grownventures.com

How to Increase Web Site Traffic in Three Steps

admin — Sun, 20 Apr 2008 15:59:32 +0000

To increase web site traffic, you first need determination, a goal, and a plan of action. Perserverance that comes through a grit your teeth kind of determination is an essential first step towards getting a flood of traffic to your website. Read on to discover how each element comes together to help drive traffic to your website.
Be determined to push through the pain
Learning anything new can be painful. It can also be a wonderful opportunity to explore a whole new world. How you choose to look at it can play a large role on how successful you ultimately become. As you increase web site traffic, a consistent application of your game plan will lead to success. Waiver in your determination to increase web site traffic and you take your eyes off your goal, and become sporadic in applying your action plan. This results in poor web site traffic results.
Have a goal, know where you want to go.
If you don’t have a goal you’re shooting for, how will you know how much effort you will need to exert in order to reach it? Having a specific numbers goal to increase web site traffic will focus your mind on how to achieve it. Just a vague “I want more visitors” will do little towards making your site a success. Don’t just make a goal for number of visitors though. If you are selling a product or service on your site, make sure at least one of your goals is to increase sales. Follow the thought from there to get to our next point…
Develop an action plan to achieve your goal
If you want to increase web site traffic on your site, you will need a plan to get you there. This plan needs to be specific and it needs to be measurable. One of the strengths of the Internet is that you can pretty much measure anything. Use that to your advantage.
When creating an action plan, you start with the goal in mind. Let’s say your goal is to sell 10 widgets in one month on your website. Follow this thought. How can you do that? You obviously want to get people to visit your site. Two main ways to get traffic to your site include Pay per click advertising on search engines and high traffic web sites, and getting high rankings for free on the search engines. From here, you can launch an action plan that will successfully increase web site traffic on your site.
Looking for more on this topic? Go to Screamertraffic.com. Joe Duchesne is the webmaster of ScreamerTraffic.com which offers free web traffic tips. Reprint freely as long as you keep the keyword rich link live in this resource box.