Googles PR System Explained

Sunday, April 20th, 2008

The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings. This revolutionary search algorithm has made ...

Why Search Engine Marketing Has A Passion for Web Site Usability

Sunday, April 20th, 2008

Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards. Thereâ??s interference and distractions. Scantily clad dancing girls are screaming cheers nearby. How different, I wonder, ...

Yahoo!/Overture Site Match: A License To Steal

Sunday, April 20th, 2008

Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match. According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can ...

The Unethical SEO Myth

Thursday, April 17th, 2008

"The use of black hat SEO techniques are completely unethical." Really? I completely disagree. Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying or engaging in SEO at ...