Promote Your Website: Search Tools

May 10, 2008 – 2:34 pm

Many companies after spending a substantial amount of on the
development of their websites assume that once the website is
published on the Internet, people will flock onto it and, therefore,
do not take website as seriously as the development part
of it. Today, with millions of websites around, no matter how great
your website is, if you don’t promote it effectively, you will not
get the that your site deserves.
Effective of a website starts with of the site
to various search tools available on the Internet. There are two
different types of search tools: and directories.
index their listings based on the information
retrieved by their that crawl through the Internet following
links constantly looking for new websites. The
are compiled by from the URLs submitted to the
directory. If your website is listed in the directories you can be
sure that the of different sooner or later
will index your site. That’s why you should start submitting your
website first from .

Among all the available on the Internet, !
and are the most important ones.
or
is the second largest human compiled on the
Internet after ! is a huge web directory
of . All to the directory is evaluated
by . There is no fee to be paid to get an
in the directory. As a it might take more than
a month to get your site evaluated. Once you are listed in the ,
within two weeks to two months your website will start appearing on
like AOL Search, Teoma, HotBot, , Lycos,
AllTheWeb, Excite, and a number of regional .
At present around 354 different and portals use data
from . This is one of the main reasons why
you must consider submitting your website to .
Submitting your site to directories is a bit trickier then submitting
to .
Following rules are common for almost all directories:
- Check to see if your website is already in the directory
- Write an objective description of your website
- Search out the specific subcategory from the directory hierarchy
- Follow the rules of as specified
Make sure you follow these rules while adding your website in .
This will improve your chance to get your website accepted and reduce
the processing time.
!
! is by far the number one destination for Internet surfers.
Although the search results for ! is provided by , many
people still prefer to browse through ! directory to find
whatever they are looking for. This makes an to !
directory quite valuable for ecommerce sites. ! presently
charges yearly fee of US $299 for each web site submitted. The fee
is nonrefundable, which means if for some reasons ! declines
to add your website in its directory you will not get your
back! The only thing ! guarantees is that the editors will
look at your within seven days and send you an answer.
Should you consider submitting your site to !? It all depends
on the kind of business you are in. Some sites receive an
overwhelming number of from !, others hardly receive
anybody. My suggestion: list your website in ! directory for
a year and see the outcome. If you feel comfortable with the result
you are receiving - continue. If the result is not satisfactory you
can always cancel their service after one year.
LookSmart
Although it is the third largest directory on the Internet as a
search portal LookSmart is not that popular. However, it provides
to search, About.com, Infospace, Inktomi
and others. It is probably still the best way to get high ranking
in search. LookSmart is a fee based service. You pay US $49
fee for the site review by their editors and 15 Cents
for each click through. Pay per click minimum monthly payment is
US $15.
For noncommercial sites LookSmart has a partner directory named
“Zeal”. Zeal is a community directory for Internet surfers. To
submit a site to Zeal you first have to become a member by passing
a quiz test. The reason I am mentioning Zeal here is - you can
actually submit noncommercial portion of your site to Zeal and
receive an in all of the places that LookSmart listings
show up, without paying a pay-per-click fee.
Other Directories
Other small but notable directories that you should consider are
joeAnt, GoGuides and Gimpsy. Don’t expect large from
these directories; however, they will help enhance your link
. Link is a concept which means- how many
sites have links pointed towards your website. Link
is important because your website’s rank in the search results
depends on it in a big way.

use special programs to crawl the Internet and
index . These programs are called “Bot” or “”.
crawl up the Internet using links. That’s why it is so
important to have back links to your website. When you make a search,
the show you the results that are retrieved from
the servers, where all the indexed are cached. Only
when you click on a link from the search result you see the real
.
The most important are , Altavista, AllTheWeb,
Teoma, Lycos and , HotBot, AOL Search, etc.

No doubt that is the best available on the
Internet today. According to , they have indexed over 3.5
billion pages up to now! More Internet surfers are prone to use
because it has great search enhancing functions, and you
can always expect relevant and quality search results.
You can submit your link using Googles Add page located at http://www..com/addURL.html. However, if you have links
pointing towards your site on other websites, you can be sure
that ’s , will eventually come and index
you site. Contrary to popular believe once your site is indexed,
there is not need to resubmit your pages to , even if you
updated the pages. If, although it is not necessary, you submit
your website to , submit only the , it will find
the rest of the pages using the links anyway.
Altavista
Once powerful, Altavista started to loose grounds to other search
engines in a big way. Submitting to Altavista is fairly simple!
From the home page click on the “Submit a Site” located at the
bottom of the page. There are two choices for you: either you
can choose the “Basic Submit” service, which is free or for an
immediate , you can choose the “Express ”
service.
To prevent automatic of URLs, on the page
Altavista added code that has to be inserted manually
along with the . The Express service costs US $39 for
the first for six months.
AllTheWeb
This is becoming quite popular lately. It has a very
large database. AllTheWeb has very sophisticated search functions
like searches for pages linked to a given page, searches within
URLs or page titles, and searches limited by page size. It provides
search results and technology to Lycos and Ebay. to
AllTheWeb is quite easy. Use the following link page to submit
your : http://www.alltheweb.com/add_URL.php If you need an
express , you have to use “Lycos InSite” service of
Terra-Lycos. The rate is US $35 for a full year .
Teoma
If you care about Teoma, a much hyped , which is
actually an additional of Ask Jeeves, you can use
its paid program located at http://ask.ineedhits.com/sitesubmit.asp?id=30270.
It charges US $30 per year for first and US $18 for additional
each.
Inktomi
You may not heard about Inktomi, but many popular
use the results from Inktomi such as AOL, Excite, Go.com, HotBot,
IWon, Overture to name a few. For secondary search result even
uses it! ! recently bought Inktomi. Which means that
very soon even ! might give to the search results
coming from it. Inktomi provides a paid service.
Inktomi sells its service exclusively through its
reseller partners. You can find them over here: http://www.inktomi.com/products/web_search/submit.html The fee
is US $39 per for a year and US$25 for subsequent URLs.
Nowshade Kabir is the founder, primary developer and present
of Rusbiz.com - a Global B2B Exchange with solutions to
create e-catalog, , business process management and
other features to run a business online. You can read various
articles written by Nowshade Kabir at http://ezine.rusbiz.com.

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