Monday, April 21st, 2008
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.
Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.
They assume the reader ...
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Wednesday, April 16th, 2008
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.
Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.
They assume the reader ...
Posted in Advertising | No Comments »
Tuesday, April 15th, 2008
Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.
There appears to be an interplay between ...
Posted in Advertising | No Comments »