Archive for May, 2008
Sunday, May 18th, 2008
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. I've been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds ...
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Saturday, May 10th, 2008
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.
It's pretty much a full-time job ...
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Saturday, May 10th, 2008
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever."
To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort ...
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Saturday, May 10th, 2008
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.9%) and businesshas at least one copy of "the book".
Almost three out of five (58%) of all adults saythey check the Yellow Pages for a phone numberand/or address at least once ...
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