Alexander Dunlop, Ltd.

Want to bring your brand to life? First, find a place in the heart.

World Class Marketing

WORLD CLASS MARKETING A professional Development Journey that takes place over 6 to 9 months with, ideally, the whole Marketing and Consumer Research teams. ...

Alexander Dunlop - Consumer Journey

CONSUMER (STORY) JOURNEY Most people make sense of their lives through the stories they tell and the stories they listen to. By listening to these stories, ...

Alexander Dunlop Business Consulting

LARGE SCALE ORGANISATIONAL ENGAGEMENT Where Strategy, Brand and Culture are central to the success of a Company, we believe every single person needs to ...

Alexander Dunlop Business Consulting

Case Study Four: Bringing the Voluntary Sector Together CLIENT:THE VOLUNTARY SECTOR LOCATION: IRELAND TIMESCALE TO IMPLEMENTATION: 6 MONTHS ...

Alexander Dunlop Business Consulting

Case Study Five: A New Myth - a journey of Discovery CLIENT:UNILEVER CODENAME: PROJECT GOLDWING LOCATION: FRANCE AND IRELAND ...

Alexander Dunlop Business Consulting: Building Brands

BUILDING BRANDS. In markets with little functional differences between Products and Services, consumer choices are largely driven by emotional factors. ...

Alexander Dunlop Business Consulting: Introducing EduSurvey

EDUSURVEY—NEW DIRECTIONS IN SURVEYS. A vital task for Managers and leaders endeavouring to compete in the vital intangible areas of brand and Culture is ...

Alexander Dunlop Business Consulting

STORY BASED APPROACHES. Story, as a means of communication, is able to engage “Hearts and Minds” across all levels, functions and disciplines within an ...

Alexander Dunlop Business Consulting

CHIRON'S ACADEMY: THE WORLD'S OLDEST BUSINESS SCHOOL Many years ago, the prospective leaders (and heroes) of a Society attended an Academy at which they ...