The VIA Group

Communications firm delivering marketing and Internet strategies, effective brand positioning and intelligent design.

The VIA Group - Company Profile

VIA is a marketing and communications agency that helps companies in complex business environments grow by developing and deploying measurable marketing ...

The VIA Group - What We Believe - Customer Driven

You can't talk to customers in a relevant way unless you take the time to listen first.

The VIA Group - What We Do - Launching Products

At VIA, we make just one assumption around product launches: no two are the same. That's why we develop a customized, integrated marketing communications ...

The VIA Group - Company Profile - Lore

John Coleman opened VIA without any agency experience, but with a core belief that there was an opportunity for a marketing services company with a client ...

VIA: 2005 Year in Review

The VIA Group - Analog Devices case study - Launching Products

In mid-2001 Stora Enso North America, the US and Canadian arm of the world's second-largest paper company, had completed its acquisition of Consolidated ...

The VIA Group - Infinity Case Study - Driving Demand

VIA's launch of Infinity Broadcasting's brand campaign,

The VIA Group - Banknorth Public Relations Case Study - Building ...

When Banknorth approached VIA, they needed workable solutions that could communicate their new name and positioning across their disparate client base.

The VIA Group - Sweetbay Case Study - Repositioning

After a decade of weak sales and inconsistent strategy, Kash n' Karry Food Stores decided to reposition itself as an entirely new brand for the West Central ...