TippingSprung

tipping sprung, headquartered in midtown New York City, provides a full range of branding services including brand strategy, naming, design, and linguistics ...

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JANUARY 2004 Happy New Year from TippingSprung! So, What's New? Despite the slump in the economy, 2003 was a banner year for new products. ...

[PDF] Name Droppers: Tech Ads Tout Users

File Format: PDF/Adobe Acrobat - Name Droppers: Tech Ads Tout Users. Strategy Makes Tough Ideas Tangible, Offering Proof of Abilities, Experts Say. By Brian Steinberg, May 31, 2005; ...

[PDF] Nissan Decides 'River Kwai' Ad Song Is a Bridge Too Far

File Format: PDF/Adobe Acrobat - Nissan Decides 'River Kwai' Ad Song Is a Bridge Too Far. By Brian Steinberg, October 18, 2005; front page of “Marketplace” ...

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MAY 2004 A Bouquet of Brand Extensions from TippingSprung. Meet the TippingSprung Licensing Team. Last month's Beagle mentioned brand-extension failures ...

[PDF] Three Years in the Making, Provident Bank Launches New Brand Identity

File Format: PDF/Adobe Acrobat - Three Years in the Making, Provident Bank Launches New. Brand Identity. By Nancy Feig. Rebranding a bank often includes the rollout of a new logo, ...

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FEBRUARY 2004 A Branding Valentine from TippingSprung! Branding the Bling-Bling. Thanks to your local gemological association, the diamond has become a true ...

[PDF] branding•licensing•translation

File Format: PDF/Adobe Acrobat - 350 Seventh Avenue, Suite 1403, New York, NY 10001. tel 212 268-4800 · fax 212 268-8566 · www.tippingsprung.com. branding•licensing•translation ...

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JUNE 2004 Have Brand, Will Travel - from TippingSprung. Meet Your Guides. At TippingSprung, branding knows no borders. To keep pace in this era of globalism ...

[PDF] Top of Mind: Brand Engagement – How Long a Fad?

File Format: PDF/Adobe Acrobat - Top of Mind: Brand Engagement – How Long a Fad? June 19, 2006. By Martyn Tipping. WHEN the big agencies start building. brand engagement practices, you know ...