The Wise Marketer

Provides free daily news and information about customer retention (CRM) and loyalty marketing, plus book reviews, industry events and feature articles.

News: DHL UAE wins loyalty award - and here's why - Customer ...

DHL UAE wins loyalty award - and here's why (11 Mar 2005): In the United Arab Emirates, DHL's loyalty programme 'Altitude' has taken the 'Best customer ...

News: Co-branded cards help Visa grow sales by 17% - Customer ...

Co-branded cards help Visa grow sales by 17% (12 Oct 2002): Card payments firm, VISA, reports that retail sales using its cards now account for 7% of global ...

News: e-Government driven by citizen satisfaction - Customer ...

e-Government driven by citizen satisfaction (25 Apr 2003): Improving citizen satisfaction is the key factor driving the development of online government ...

News: Turkish credit card loyalty programme hits milestone ...

Turkish credit card loyalty programme hits milestone (12 Mar 2003): The Turkish credit card loyalty programme, Bonus MasterCard, is about to reach a ...

News: Seven best practices for a good corporate blog - Customer ...

Seven best practices for a good corporate blog (10 Nov 2005): Blogs have become one of the hottest communication tools on the web, and they have reached the ...

News: UK retailers missing out on queue-busting technologies ...

UK retailers missing out on queue-busting technologies (29 Jun 2006): Self-service technologies are transforming cost of sale and customer service across ...

News: Study raises concerns over web loyalty analysis - Customer ...

Study raises concerns over web loyalty analysis (2 Dec 2003): A new study of the techniques used for online business analysis has raised some serious ...

News: Loyalty kiosk provider expands target markets - Customer ...

Loyalty kiosk provider expands target markets (8 Aug 2005): Following recent successes in the restaurant loyalty rewards space, the wireless customer ...

News: Asda strikes back at loyalty card credibility - Customer ...

Asda strikes back at loyalty card credibility (14 Sep 2002): UK supermarket chain, Asda, has released details of research suggesting that plastic cards are ...