Target Marketing of Santa Barbara

Information on workshops, books, and consulting services.

Target Marketing -- Previous Engagements 97

Monday & Tuesday, December 15 & 16, 1997, World Wide Web Marketing, Paris. World Wide Web Marketing Two day seminar. Thursday, December 11, 1997 Internet ...

Target Marketing -- Personalization

For those who like to get to the point immediately, here's the payoff: Give me a reason to give you information and you can use it to sell me more stuff. ...

Target Marketing -- Coke, no Pepsi

Blending online and offline marketing is a great way to reach customers. But beware of typos! And your winners better win something! ...

Target Marketing -- Getting Emotional Online

If you traded an e-mail or two with Tom Rearick, Director of Self-Service Products and creator of eGain Assistant, you wouldn't know that he's a music ...

Target Marketing -- Customer Service Improvement Workshop

One-Day Workshops with Jim Sterne. ... Customer Service Improvement Workshop. Build Your Web Site About Your Customers Not About Your Company ...

Target Marketing -- Customer Interface: Stacking the Deck

As Web searching grows ever-more complicated, winning the search-engine game requires keeping a few tricks up your sleeve ...

Target Marketing -- If They Can Land a Man on the Moon...

Full Sterne Ahead contains the mostly monthly musings of Jim Sterne, author, speaker, and Web marketing consultant to business and industry. ...

Target Marketing -- Brother, Can You Sparadigm?

"Did you feel that?" If you're from California, those words make the small hairs on the nape of your neck stand up, and you reach for something that's ...

Target Marketing -- Web Site Success Measurement Workshop

One-Day Workshops with Jim Sterne. ... Web Site Success Measurement Workshop. How do you tell if your site is a success? "Not everything that counts can be ...