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Creating a Following

Creating a Following. Books and videos sell like hotcakes online. Naturally! Who needs to try on a videotape or make sure it comes in the right color? ...

Globalization Gold

Globalization Gold. Going global is not as simple as opening up a company branch in another country. The web's global reach makes it look easier than it ...

5 Star ECommerce

5 Star ECommerce. This week's CEO, Chuck Davis of BizRate, says it best, "Right now the Internet is a giant black hole for many consumers. ...

Ticket Delivery in 31 Flavors

Ticket Delivery in 31 Flavors. From its inception, TicketMaster was an oddball business. The company didn't sell something easy to see and define like ...

The Virtual Worker

The Virtual Worker. While it's true that more workers telecommute now than ever before, some managers still can't get into the idea. ...

Immediate Marketing

Immediate Marketing. It's a tough time out there. Spending is down, customers are paying less attention to marketing campaigns, and funding is tough to get. ...

Tools of Personalization

Tools of Personalization. In some ways, big brick and mortar chain stores have it all over mom and pops. They often have better selection. ...

Small Business Guide to Integration

Small Business Guide to Integration. By now everyone knows the Internet didn't herald a new age of business, change every traditional paradigm or create a ...

Building An E-mail Database From Scratch

Building An E-mail Database From Scratch. Creating an e-mail database isn'ta "set it and forget it" kind of operation. An e-mail list can be compared more ...