SoundPrinciples

Seattle-based branding consultancy specializing in identity, messaging and positioning.

ad-verse

AD-VERSE IS CLOSED FOR SHIZNESS! Ad-Verse, my ranty, negative-energy blog on the state of modern marketing, is closed. I felt myself getting all Grouchy ...

ad-verse: Apologies from a dumbass.

Apologies from a dumbass. I want to make a public apology to Tim Girvin for my dissing of the Alaska Airlines logo and saying he did it. ...

ad-verse: Customers Come Last

Customers Come Last. Another example of corporate greed and complete disdain for one's customers: Sony/BMG, the world's second-largest record label, ...

ad-verse: No more Delta dawns

No more Delta dawns. So I'm not posting here as frequently as I'd like, nor with any scintillating nuggets of advertising wisdom. ...

ad-verse: Touchpoints and Customer Freedoms

Touchpoints and Customer Freedoms. It's 9:15 and I'm on yet another American Marketing Association webcast/conference call. (Urgh...where the hell's my ...

ad-verse: Expectations and performance: the paradox of Apple Computer

It's a tough world out there, if you're trying to find acceptance. You work your butt off, do your damnedest, surpass everyone's expectations, and...instead ...

ad-verse: Sound Predictions for 2006

Sound Predictions for 2006. Alright, everyone else is doing them. Hell, my newsreader's going crazy tonight on a warm Christmas eve...lots of people reading ...

ad-verse: Podcasting as an Advertising Medium

Podcasting as an Advertising Medium. ADVERTISERS. We're the pimps of the business world. Our job is to yell, entice, lure, persuade, connote, emote and sell ...

ad-verse: Agency terminology: "Stir the Tank"

Agency terminology: "Stir the Tank". You've been out late wining and dining a client yet you have to be in the office by 8:00am. You wake up at 7:30, ...