Penn State ISBM

This is the home page of the ISBM, with a description of the Institute and contact information.

People at ISBM — Penn State - Smeal College of Business

This page contains a selected reading book list covering topics of interest to business-to-business Marketing. Links to Amazon.com and Barnes & Noble.com ...

Calendar of ISBM Events — Penn State - Smeal College of Business

This page gives the dates and location of the ISBM events during 2005, along with links to description of the events. Also included are links to those ISBM ...

Membership — Penn State - Smeal College of Business

This page invites companies to consider membership in ISBM. Benefits and costs are presented along with contact information.

Special Interest Consortia — Penn State - Smeal College of Business

This Page Presents The ISBM Consortia, Or Communities Of Practice In Specific areas of business-to-business marketing. The meetings of these small groups of ...

Marketing Resources — Penn State - Smeal College of Business

This page contains links to the other Web sites of interest to ISBM Web visitors.

ISBM Member Companies — Penn State - Smeal College of Business

This page contains the names of all the firms that are members of ISBM. It also contains the names of all the research centers which are ISBM alliance ...

ISBM Research Priorities and Call for Proposals — Penn State ...

The mission of ISBM is to advance the theory and practice of business-to-business marketing. Part of that mission leads ISBM to support research that ...

ISBM Research Database — Penn State - Smeal College of Business

This page can be accessed only by ISBM member firms who have previously assigned user names and passwords. It is the entry to a searchable data base of ...

Research Priorities — Penn State - Smeal College of Business

This page articulates the research priorities of the ISBM. Eleven research programs, each with several research questions, are presented.