Ries and Ries

Marketing strategy firm.

The 11 Immutable Laws of Internet Branding

Chapter 1 The Law of Either/Or (The Law of Either/Or) The Internet can be a business or a medium, but not both. Putting your brand name on a Website doesn't ...

The 11 Immutable Laws of Internet Branding

Chapter 8 The Law of Time (The Law of Time) Just do it. You have to be fast. You have to be first. You have to be focused. ...

The 11 Immutable Laws of Internet Branding

Introduction (Epinions.com) Not long ago twenty-five-year-old Naval Ravikant had an idea: a Website devoted to "opinions" or reviews of anything a consumer ...

The 11 Immutable Laws of Internet Branding

Chapter 7 The Law of Globalism (The Law of Globalism) The Internet will demolish all barriers, all boundaries, all borders. (Communism, what caused the fall ...

The 11 Immutable Laws of Internet Branding

Chapter 9 The Law of Vanity (The Law of Vanity) The biggest mistake of all is believing you can do anything. Success in business doesn't just show up on the ...

The 11 Immutable Laws of Internet Branding

Chapter 11 The Law of Transformation (The Law of Transformation) The Internet revolution will transform all aspects of our lives. ...

The 11 Immutable Laws of Internet Branding

Chapter 6 The Law of Advertising (The Law of Advertising) Advertising off the Net will be a lot bigger than advertising on the Net. ...

The 11 Immutable Laws of Internet Branding

Chapter 2 Law of Interactivity (Law of Interactivity) Without it, your Website and your brand will go nowhere. Not since television took off in the early ...

The 11 Immutable Laws of Internet Branding

Chapter 4 The Law of the Proper Name (The Law of the Proper Name) Your name stands alone on the Internet, so you'd better have a good one. ...